The Perfect Franchise Revisited is the one book you need to read if you are considering franchising.
Mark Schnurman is one of America's top franchise consultants, and the founder of The Perfect Franchise. Mark outlines a clear process for finding the perfect franchise.
In straightforward language, he explains how
• decide whether franchising is right for you;
• determine which franchise will optimize your chances of success;
• conduct due diligence;
• fund your franchise investment;
• live the life you dream about.
If you want to be your own boss, this is the book for you!
This is a great overview for anyone investigating the franchise business model. Mark is an obvious pro and he writes well. I walked away with loads of insight and confidence that I have a clear understanding of the franchise opportunity and what is involved in the investigation process.