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The Joy of Costco: A Treasure Hunt from A to Z
Join David & Susan Schwartz on a whirlwind tour of Costco warehouses around the globe . They are two of Costco's biggest fans yet live in one of NYC's smallest apartments. Since 2016, they have been to over 200 of Costco's 850 warehouses, plus gotten behind-the-scenes looks at depots, packaging facilities, vendors, meatpacking plants, and even a pre-opening party. Publication on September 12, 2023 is timed to coincide with the 40th anniversary of the opening of Costco's first warehouse. By that time, David & Susan plan to have visited at least one warehouse in 46 US states and 13 other countries, including Australia, Canada, China, France, Iceland, Japan, Mexico, New Zealand, Spain, Sweden, South Korea, Taiwan, and the UK. After publication they plan to complete a cross-country Costco-themed road trip from Yonkers, New York to Yorba Linda, California, stopping to visit their favorite retailer along the way. Topics are covered in a whimsical A to Z format, using Q & A to cover topics ranging from Cashews and Chicken to Hot Dogs and Hawaii, targeted to delight the more than 120 million Costco members and over 300,000 dedicated Costco employees. There is a Prologue that describes how the authors came to write the book and an introduction that provides a narrative history of Costco and its predecessor companies. Sample Fun
272 pages, Hardcover
Published September 12, 2023
41 people are currently reading
745 people want to read
About the author
David Schwartz
148 books4 followersVarious authors called David Schwartz
For the comic books writer see David B. Schwartz.
For the comic books writer see David B. Schwartz.
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Displaying 1 - 30 of 65 reviews
October 4, 2023
I read and reviewed this book for the Seattle Book Review. I loved it!
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Chances are you probably already know about Costco’s legendary dollar-fifty hot dog combo, which hasn’t changed since 1984. Same goes for their incredibly inexpensive rotisserie chickens, priced to get people in the door and shopping. But did you know that Alaskan Costco shoppers sometimes have to guard their purchases from gangs of thieving ravens as they head for their vehicles? Or that Costco sells half the world’s cashews? Or what about the fact that seventy-five percent of Iceland’s population are Costco shoppers?
All these facts and more — things you’ve likely never thought about but will surely be delighted to know — can be found in The Joy of Costco: A Treasure Hunt from A to Z by David and Susan Schwartz. The enthusiastic authors spent seven years visiting Costcos all over the world and have presented their findings in a dazzling array of text boxes covering pumpkin pies, logistics, gasoline, hearing aids, coffins, and so much more. After a brief history of Costco and its founders, various topics are arranged from A to Z in a way that feels wild and free (“in part to replicate the seemingly random experience of shopping at Costco”), meaning you can read the thing from cover to cover or just open to any random page and dive in.
Even if you don’t share the authors’ somewhat peculiar enthusiasm for the retail wholesaler, even if you’ve never set foot in a Costco store, you’d be hard-pressed to find a more informative, concise, and pleasant crash course in foreign business practices. Tidbits about a Japanese law allowing an existing business to object to a similar business opening nearby, or a South Korean law requiring a portion of construction funds be spent on public art, are fascinating glimpses into how countries around the world operate.
It doesn’t hurt that the book is also well designed. In fact, it’s a work of art, sporting a pleasing color scheme and more than 200 delightful illustrations from artist Martin Hargreaves. Even the most mundane facts about Costco’s Auto Program are fun to read when they’re accompanied by hatched pencil drawings of gift wrapped sedans. The book covers everything from foreign food courts, to pet services, to road trips, and ties it all together with a fun, cohesive style. It is a joy to behold.
The Joy of Costco deserves a spot on your coffee table. Houseguests may initially scoff, but give them five minutes with the book and they probably won’t want to give it back.
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Chances are you probably already know about Costco’s legendary dollar-fifty hot dog combo, which hasn’t changed since 1984. Same goes for their incredibly inexpensive rotisserie chickens, priced to get people in the door and shopping. But did you know that Alaskan Costco shoppers sometimes have to guard their purchases from gangs of thieving ravens as they head for their vehicles? Or that Costco sells half the world’s cashews? Or what about the fact that seventy-five percent of Iceland’s population are Costco shoppers?
All these facts and more — things you’ve likely never thought about but will surely be delighted to know — can be found in The Joy of Costco: A Treasure Hunt from A to Z by David and Susan Schwartz. The enthusiastic authors spent seven years visiting Costcos all over the world and have presented their findings in a dazzling array of text boxes covering pumpkin pies, logistics, gasoline, hearing aids, coffins, and so much more. After a brief history of Costco and its founders, various topics are arranged from A to Z in a way that feels wild and free (“in part to replicate the seemingly random experience of shopping at Costco”), meaning you can read the thing from cover to cover or just open to any random page and dive in.
Even if you don’t share the authors’ somewhat peculiar enthusiasm for the retail wholesaler, even if you’ve never set foot in a Costco store, you’d be hard-pressed to find a more informative, concise, and pleasant crash course in foreign business practices. Tidbits about a Japanese law allowing an existing business to object to a similar business opening nearby, or a South Korean law requiring a portion of construction funds be spent on public art, are fascinating glimpses into how countries around the world operate.
It doesn’t hurt that the book is also well designed. In fact, it’s a work of art, sporting a pleasing color scheme and more than 200 delightful illustrations from artist Martin Hargreaves. Even the most mundane facts about Costco’s Auto Program are fun to read when they’re accompanied by hatched pencil drawings of gift wrapped sedans. The book covers everything from foreign food courts, to pet services, to road trips, and ties it all together with a fun, cohesive style. It is a joy to behold.
The Joy of Costco deserves a spot on your coffee table. Houseguests may initially scoff, but give them five minutes with the book and they probably won’t want to give it back.
September 9, 2023
If you are a fan of Costco, you will surely enjoy this book, which is full of very interesting tidbits about Costco. The authors, David and Susan Schwartz, spent seven years and traveled more than 200,000 miles visiting Costcos around the world before writing this highly entertaining treasure hunt from A to Z through the aisles of Costco.
Did you know that in China, Costco sells the rotisserie chickens with their heads on?
Seventy-five percent of the population of Iceland are Costco members.
When Costco decides to sell a book, it can represent 25% of a book's total sales.
Yes, I did purchase this book at Costco and enjoyed every minute of reading it! I will now be sending it to my son and daughter-in-law, who are both Costco employees!
Did you know that in China, Costco sells the rotisserie chickens with their heads on?
Seventy-five percent of the population of Iceland are Costco members.
When Costco decides to sell a book, it can represent 25% of a book's total sales.
Yes, I did purchase this book at Costco and enjoyed every minute of reading it! I will now be sending it to my son and daughter-in-law, who are both Costco employees!
October 9, 2023
What a fun book! I picked it up at Costco as an impulse buy, and learned a great deal about their supply chain, marketing, and more. The format made for an entertaining read, and it was obvious that the authors really are fans of this warehouse store. If you're a Costco shopper, nab this while it's still in stock.
March 10, 2024
A fun read for this Costco fan! I loved reading about the local specialties at various stores and learning lots of interesting Costco facts. Some fun facts were repeated throughout the book which made them a little less fun.
November 20, 2023
Catching up on Goodreads reviews - I bought this book on a whim at Costco. I guess it’s on me that I expected it to be more than a 300-page ad for Costco lol
July 22, 2025
Authors David & Susan Schwartz are a duo who are devoted fans of Costco who were driven to write a game book of Costco.
Riddled with interesting information about Costco sock as:
1. They have no intention of ever raising their price of its $1.50 hot dogs and a soda.
2. Costco paid their employees during COVID.
3. There are different badge colors for representing years of service.
4. Employee turnover rate is 7-9% annually.
5. Grade AA whites (eggs) are thicker and firmer than those of Grade A eggs.
6. Kirkland Signature House blended Coffee is co-branded with Starbucks.
7. Costco is global. No, really. It is.
8. Costco is rated #1 for hearing aids by Consumers Reports, and at a fraction of the cost of most other places.
Was it a fascinating read? For me, it was an interesting, “Oh, I didn’t know that,” read. Not riveting. If you are a fan of Costco, you might enjoy this book but don’t expect it to rock your world, imho.
Riddled with interesting information about Costco sock as:
1. They have no intention of ever raising their price of its $1.50 hot dogs and a soda.
2. Costco paid their employees during COVID.
3. There are different badge colors for representing years of service.
4. Employee turnover rate is 7-9% annually.
5. Grade AA whites (eggs) are thicker and firmer than those of Grade A eggs.
6. Kirkland Signature House blended Coffee is co-branded with Starbucks.
7. Costco is global. No, really. It is.
8. Costco is rated #1 for hearing aids by Consumers Reports, and at a fraction of the cost of most other places.
Was it a fascinating read? For me, it was an interesting, “Oh, I didn’t know that,” read. Not riveting. If you are a fan of Costco, you might enjoy this book but don’t expect it to rock your world, imho.
June 5, 2024
The authors’ passion for Costco is very evident in this book, and you will learn more about Costco by reading this book than any person could ever care to know. As someone who also loves shopping at Costco, I found a lot of the book interesting and gained more appreciation for how Costco operates. That being said, I deducted one star because it felt like the authors, at times, added certain information in as fluff to fill in space.
February 6, 2024
I own a small amount of Costco stock, so when I heard about this book, of course I wanted to read it. I was especially interested in the first section of the book, which covered the history of Costco and its previous iterations, but I also enjoyed the A to Z sections that explored every possible aspect of this fascinating company. Definitely recommended.
October 27, 2023
This is such a fun book to read with many interesting facts to make you rethink the history of costco and the experience of being a member there. the one criticism I have is that the authors state that this book won’t shy away from some of the darker parts of costcos history in the introduction, however this wasn’t something i noticed when reading. for example, there was actually a lot of controversy about the opening of costco in Iceland as it disrupted the livelihoods of the local markets because of their low prices. This made some locally owned stores closed, putting people out of a job and diluting the culture (according to some locals). Also I found some of the sentences difficult to understand as there was a generous use of commas and semi colons.
December 16, 2023
I'll start with this review with emphasizing that this book is expressly for people who are major fans of Costco. There won't be any exposes or critiques or shocking stories of corporate greed. This book is straight up slavish fangirling. It's written by a couple who freely admit that they are enormous Costco fans. They went into writing this book before they even had Costco's agreement to work with them. Costco very smartly realized that it was in their favor to work along with them so the couple ended up getting more insider help to see the Costco supply chain and warehouses first hand. Plus interview people who work for Costco.
This book provides a short history of Costco followed by an A to Z list of Costco corporate, product and Warehouse trivia and stories. I did learn a lot about the company and gained a lot of respect for them. It does look like a great place to work they do look like they have a great method of saving money for customers while not abusing their employees and suppliers. It is definitely a well-oiled machine. My favorite parts were stories like how rotisserie chickens came to be, food court stories, customer stories,how the supply chain works, what makes Costco so unique. A number of the sections focused on individual warehouses around the world which were interesting but did drag a bit after a while. It gets a little boring to hear what every single country has at their actual Costco. But I guess once you stick with the A to Z format you have to have something for every letter. 😄
It looks like from other reviews that this couple managed to get their book on the shelves at Costco (another reason to make the book so positive) so I am happy for them. It should sell like hotcakes. Highly recommend for the Costco fan in your life.
This book provides a short history of Costco followed by an A to Z list of Costco corporate, product and Warehouse trivia and stories. I did learn a lot about the company and gained a lot of respect for them. It does look like a great place to work they do look like they have a great method of saving money for customers while not abusing their employees and suppliers. It is definitely a well-oiled machine. My favorite parts were stories like how rotisserie chickens came to be, food court stories, customer stories,how the supply chain works, what makes Costco so unique. A number of the sections focused on individual warehouses around the world which were interesting but did drag a bit after a while. It gets a little boring to hear what every single country has at their actual Costco. But I guess once you stick with the A to Z format you have to have something for every letter. 😄
It looks like from other reviews that this couple managed to get their book on the shelves at Costco (another reason to make the book so positive) so I am happy for them. It should sell like hotcakes. Highly recommend for the Costco fan in your life.
December 26, 2023
If you love Costco like I do you’ll enjoy this book. I grew up in Phoenix with Price Club-recalling a high school classmate who worked there for over $7/hour (back when minimum wage was $3.25). I recall being shocked by this. That holds today even though Price Club merged with Costco. They pay their employees quite well. I did not realize their global scope either. A fantastic business and I enjoy visiting them when I’m in different parts of the country and world—so many unique finds.
January 27, 2024
Well that was fun!
October 8, 2024
Delightful tid bits and illustrations. The authors are adorable.
February 20, 2024
I didn’t realize how much I would love learning fun facts about Costco! I recommend this to every Costco member, and those who don’t have a Costco membership (yet).
November 26, 2023
There's a kind of joy in middle age that is fulfilled by Costco. The burdens of child-rearing, elder care, career responsibilities, nutrition and exercise, leave little room for the unrestrained freedoms of younger years. But the lost of financial splurge does not have to end, once you've found a Costco.
David and Susan Schwartz share their unique enthusiasm for the discount retailer with a A-Z wikipedia style global walkthrough. We get a lot of their personality and window into a marriage with shared purpose! The first portion of the book is dedicated to Costco's history, Sol Price's inheritance to a lot of land that needed shaping into a business opportunity.
We chart the growth of FedMart under the guiding CoreValues of good service, fiduciary responsibility and honest business practices. M&A activity with Wertkauf, and later Price Club with a reconstituted wholesale model as developed by Jeff Brotman and Jim Sinegal, is detailed here. Additional milestones are shared, from fresh food buying opportunities (June 1987) to pharmacy operations (1991) to the late-in-the-game e-commerce operations (1998). All of this before Web 1.0 was truly in it's prime!
The playful second part of the book is where most readers will likely come back to the most. A catalog of fun facts about the retailer. Where to find the smallest warehouse (it's in Juneau Alaska). Where to find unique culinary experiences such as vegemite and butter chicken pie (Australia). Or my personal favorite, what percentage of the world's cashews does Costco sell (50%).
We get facts about the food, the processing plants, employee benefits and Costco's venture into sustainability and environmental awareness. Although the view of the Costco processing is global and largely sunny, there are times the book will give attention to some of the consumer activism. Attention to cage free eggs, educational benefits of employees, inhouse promotions (including cart pushers to pharmacists) and cultural awareness to local food tastes and customs.
The layout of the book rewardings differ layers of attention. From newspaper style comic strip humor, to memorable slogans and dad-joke stories of executives, and the bold print headlines like '800K vehicles' sold, this book is a feast to the eyes. At multiple sections, stories and attention to the inflation resistance hotdog and soda combo. Legendary Warm Wonderful Gene , a local hotdog vendor selling Portland, inspired the now global foodcourt opportunity.
Surely there are books and articles with a more critical look at Costco. We could debate the nature of large discount retailers, the over-emphasis of six sigma principles as opposed to creative local control, and the difficulty of small local businesses to compete. But like many, I remain in awe of Costco's largely unscathed reputation and commitment to straight forwarded principles.
A wonderful stocking stuffer or present for the holidays - and there really is only place you should buy it from.
David and Susan Schwartz share their unique enthusiasm for the discount retailer with a A-Z wikipedia style global walkthrough. We get a lot of their personality and window into a marriage with shared purpose! The first portion of the book is dedicated to Costco's history, Sol Price's inheritance to a lot of land that needed shaping into a business opportunity.
We chart the growth of FedMart under the guiding CoreValues of good service, fiduciary responsibility and honest business practices. M&A activity with Wertkauf, and later Price Club with a reconstituted wholesale model as developed by Jeff Brotman and Jim Sinegal, is detailed here. Additional milestones are shared, from fresh food buying opportunities (June 1987) to pharmacy operations (1991) to the late-in-the-game e-commerce operations (1998). All of this before Web 1.0 was truly in it's prime!
The playful second part of the book is where most readers will likely come back to the most. A catalog of fun facts about the retailer. Where to find the smallest warehouse (it's in Juneau Alaska). Where to find unique culinary experiences such as vegemite and butter chicken pie (Australia). Or my personal favorite, what percentage of the world's cashews does Costco sell (50%).
We get facts about the food, the processing plants, employee benefits and Costco's venture into sustainability and environmental awareness. Although the view of the Costco processing is global and largely sunny, there are times the book will give attention to some of the consumer activism. Attention to cage free eggs, educational benefits of employees, inhouse promotions (including cart pushers to pharmacists) and cultural awareness to local food tastes and customs.
The layout of the book rewardings differ layers of attention. From newspaper style comic strip humor, to memorable slogans and dad-joke stories of executives, and the bold print headlines like '800K vehicles' sold, this book is a feast to the eyes. At multiple sections, stories and attention to the inflation resistance hotdog and soda combo. Legendary Warm Wonderful Gene , a local hotdog vendor selling Portland, inspired the now global foodcourt opportunity.
Surely there are books and articles with a more critical look at Costco. We could debate the nature of large discount retailers, the over-emphasis of six sigma principles as opposed to creative local control, and the difficulty of small local businesses to compete. But like many, I remain in awe of Costco's largely unscathed reputation and commitment to straight forwarded principles.
A wonderful stocking stuffer or present for the holidays - and there really is only place you should buy it from.
January 21, 2024
If you are a fan of Costco, this is the book for you! A fun rundown on the history of Costco plus a literal A-Z list of all the things you never knew you wanted to know!
April 26, 2025
Beautiful and fun book!!!
Easy, fun and interesting to read.
I have promissed myself to buy Costco shares at the right price as soon as the opportunity appears.
Thank you very much!!!
Easy, fun and interesting to read.
I have promissed myself to buy Costco shares at the right price as soon as the opportunity appears.
Thank you very much!!!
November 26, 2023
Interesting fun facts written by fans. I recommend it if you like the brand.
November 26, 2023
Quick, interesting facts and renewed my love Costco!
November 16, 2023
Surprisingly fun read. What a great company!
April 6, 2025
As a faithful COSTCO devotee who doesn’t really need an excuse to wander thru Costco (great activity on rainy days or when it’s so hot and humid in Florida), this book was a delight. As an experienced traveler I intend to try and add visits to Costco warehouses in addition to museums and other sights!!!! Enjoy reading this book!!!
March 10, 2025
What a quirky tour through Costcos around the world. We are big Costco fans in our household-my husband especially loves it. So. many wonderful products have enriched our lives from Costco...and I just loved learning the origin story and what makes Costco so unique and special all around the world.
May 6, 2024
Skimmed. Some of the info was interesting but I didn’t feel the need to read it cover to cover.
August 29, 2025
Enjoyable read for fans of Costco. Great detailed history of the company and its business model. Few companies have books written by customers about how much they love the company. Written by David and Susan Schwartz who live in New York City. Travelled the world visiting over 200 Costco locations to look at what makes Costco so special (without company sponsorship). Co-founder Jim Sinegal did review the manuscript, but the company didn’t want a book written about it. Charlie Munger also helped with the book.
Great overview of the company’s history. Costco was one of the successful ‘copy-cats’ of the FedMart/Price Club model, and eventually merged with Price Club. The key elements of the business model have not changed for 70 years: restricted number of SKUs, radical stripping of expenses in the logistics chain, efficient and fast turnover of inventory, discipline to keep prices as low as possible, and the cushion provided by membership fees.
While the Costco model is simple, it requires significant discipline. There is a natural tendency on the part of retailers to raise prices when they can, thinking that they are enhancing the bottom line.
A tire manufacturer gave Costco a $1million rebate because of the large volume of tires that had been sold. Instead of pocketing the windfall, the staff determined which members had bought those tires and the rebate was distributed proportionately to every member who had purchased tires. This small action cemented the company’s relationship with the members who unexpectedly received rebate checks, enhancing their loyalty to Costco and increasing sales in the long run.
The ‘Salmon story’ is part of Costco folklore. In 1987, Costco sold fresh whole salmon for $5.99 per pound. Over time, the team improved quality by removing the skin, the fins and bones while lowering the price even though the process became more labour intensive. As sales increased, they began buying in huge volume from Chile and Canada and were able to reduce the price even further to $4.79 per pound. The price has increased over the decades but the story remains unchanged. The story is told to new employers as an example of the corporate culture. Counter intuitively, as the product became more time consuming and expensive to produce, the price dropped, quality improved and sales increased.
Great overview of the company’s history. Costco was one of the successful ‘copy-cats’ of the FedMart/Price Club model, and eventually merged with Price Club. The key elements of the business model have not changed for 70 years: restricted number of SKUs, radical stripping of expenses in the logistics chain, efficient and fast turnover of inventory, discipline to keep prices as low as possible, and the cushion provided by membership fees.
While the Costco model is simple, it requires significant discipline. There is a natural tendency on the part of retailers to raise prices when they can, thinking that they are enhancing the bottom line.
A tire manufacturer gave Costco a $1million rebate because of the large volume of tires that had been sold. Instead of pocketing the windfall, the staff determined which members had bought those tires and the rebate was distributed proportionately to every member who had purchased tires. This small action cemented the company’s relationship with the members who unexpectedly received rebate checks, enhancing their loyalty to Costco and increasing sales in the long run.
The ‘Salmon story’ is part of Costco folklore. In 1987, Costco sold fresh whole salmon for $5.99 per pound. Over time, the team improved quality by removing the skin, the fins and bones while lowering the price even though the process became more labour intensive. As sales increased, they began buying in huge volume from Chile and Canada and were able to reduce the price even further to $4.79 per pound. The price has increased over the decades but the story remains unchanged. The story is told to new employers as an example of the corporate culture. Counter intuitively, as the product became more time consuming and expensive to produce, the price dropped, quality improved and sales increased.
November 13, 2025
This interesting book was written by a couple who traveled the world visiting over 200 Costco warehouse stores. In May 2023 there were over 850 Costco warehouses worldwide. I've had a Costco membership for 17 years and I learned of this book on one of my daily New Yorker Newsletters and was happy to find a copy in our library loan system. Not only did I learn all about logistics of merchandising but I found it interesting to read of the different products sold by Costco the world over as well as what is served in their food courts in countries other that USA. August 2019 over 200,000 new members signed up before the opening of China's first Costco. As of March 2023, six additional warehouses were planned in several Chinese provinces. I loved reading all the business, management, and all the places Costco exists. We are excited as a Costco is currently under construction in our city. Whether you are a Costco member of not, I'd recommend this book for the business model and the illustrations. It would make a nice coffee table book.
October 18, 2023
I think this is 3 stars. I read it over the course of a few nights.
It was fun to read the history of Costco- beginning under Sol Price and his creation of FedMart. After the merger and eventual downfall of FedMart with German company Wertkauf, sol started a new venture in the Price Company and opened up their first warehouse in San Diego- Price Club.
Jeff Brotman wanted to franchise Price Club. When the Proces said no, so he with Jim Senegal founded Costco.
Some interesting facts:
Costco sells 7x more hot dogs than all MLB stadiums combined.
Top selling Kirkland Signature item? Toilet paper.
There are locations with car wash's- who knew?
Six eights of merchandising: the right product in the right place at the right time in the right quantity in the right condition at the right price.
A white badge color means 1-25 years of service and over 1/3 of Costco employees have more than 10 years or service.
It was fun to read the history of Costco- beginning under Sol Price and his creation of FedMart. After the merger and eventual downfall of FedMart with German company Wertkauf, sol started a new venture in the Price Company and opened up their first warehouse in San Diego- Price Club.
Jeff Brotman wanted to franchise Price Club. When the Proces said no, so he with Jim Senegal founded Costco.
Some interesting facts:
Costco sells 7x more hot dogs than all MLB stadiums combined.
Top selling Kirkland Signature item? Toilet paper.
There are locations with car wash's- who knew?
Six eights of merchandising: the right product in the right place at the right time in the right quantity in the right condition at the right price.
A white badge color means 1-25 years of service and over 1/3 of Costco employees have more than 10 years or service.
December 29, 2023
Fascinating and delightful! Before I was even halfway through I was already texting multiple friends and family members to recommend it. I learned so much about Costco and every single bit of it only made me love the retail chain more. The book opens with a history of Costco, which was interesting, but not the most fascinating part. After just a couple of pages of history, the book moves into an alphabetically-arranged series of vignettes of Costco fun facts that I found endlessly entertaining. I kept reading paragraphs aloud to my spouse! All the fun facts are arranged in Q&A format with short paragraphs, so you could definitely keep this as a coffee table book to pick up and put down as often as needed. Even the format (black and white paragraph blocks arranged on colorful pages) is pleasing and somehow reminiscent of Costco's graphic designs. I'm glad I finished this on a day off work: I'm off to Costco now!
March 7, 2024
This book is a lot of fun. The authors, despite living in a 450-square foot NYC apartment, shop Costco wherever they travel. They are huge fans, writing for fans. The book is alphabetical, and gives us a history of the store, as well as a glossary, a few pages explaining the differences between stores in different countries, and some logistics answers.
The authors are fans, but their enthusiasm is contagious. As someone who enjoys reading about retail, this was a light, enjoyable read with a neat layout with lots of photos. While I'm not a particularly huge fan of Costco, I'm glad I read this and thought it was fun.
The authors are fans, but their enthusiasm is contagious. As someone who enjoys reading about retail, this was a light, enjoyable read with a neat layout with lots of photos. While I'm not a particularly huge fan of Costco, I'm glad I read this and thought it was fun.
January 12, 2024
Written by fans of Costco, this book provides all kinds of info about the products, operations, and history of the warehouse stores. Although not authorized by Costco, the book is enhanced by insider information that the authors collected during their travels through the U.S. and around the world visiting many of the 850 stores. Whether you love Costco or just tolerate it, you can learn a lot about this company that sincerely seems to treat its customers, employees, and suppliers quite well.
March 20, 2024
Such a fun book. I have always been fascinated with Costco, and their business model, and mostly how they seem to always build such brand loyalty. This book offers a lot of random tidbits and information, that I find really fascinating. It's laid out in a way that it serves mostly to be a 'coffee table' type book. You can tell the authors put a lot of research into writing this book. If anything, it made me even more loyal as customer to Costco. Super interesting.
Displaying 1 - 30 of 65 reviews