The Venture Imperative

by Heidi Mason, Tim Rohner

This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.

Genres: Business

336 pages, Hardcover

First published May 16, 2002

Reviews

[Ks Pillai · Rating 5 out of 5]

If you want to be a Entrepreneur Read before you start your company ( I did before I started mine)