Profitable Customer Care

by Alfred Tack

The main objectives of Profitable Customer Care are to enhance a company's reputation and also to increase its profits, Profitable Customer Care is about satisfying all the needs of the customer, by all the employees, in all the departments of a company. This book is a training manual for all managers to ensure that customer care works in their departments, by motivating, training, and appraising those people responsible for customer care.
Tack includes chapters on communication, service, the salesman and telephone customer care. With valuable contributions from experts in the Tack Organization, this book covers every aspect of implementing customer care successfully.

249 pages, Hardcover

First published January 1, 1992