In the book, Grow Your Law Firm, you will be guided by marketing consultant and bestselling author Cooper Saunders. Learn the step-by-step marketing process that will transform your law firm into an industry powerhouse.
Uncover how to choose the best market for you, utilize marketing techniques that will actually grow your law firm, slash waste, and become the law firm you were meant to be. Includes case studies and examples to help you implement the most effective marketing method for your firm.
Cooper has great ideas that law firm owners can implement quickly. In his chapter on positioning yourself as an expert, for example, he suggests holding specific monthly webinars that promote your core services.
Cooper’s expertise is in digital marketing, so his best advice is on ad and keyword research and strategy. Really good stuff (even for this referral-focused lawyer).