Innovation Management & New Product Development

by Paul Trott

Innovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of this book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organization drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.

Genres: Business

426 pages, Paperback

First published July 1, 1998

Reviews

[Ясен В. · Rating 3 out of 5]

3,5/5

There are a lot of really interesting examples in the book and it's fairly easy to understand.