Retailing

by Patrick M. Dunne, Robert F. Lusch

This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the worldAEs economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. GriffithAEs interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world."

Genres: Business

624 pages, Hardcover

First published January 1, 1992

Reviews

[. · Rating 2 out of 5]

((College read))

I think this is a very good book to read overall if you are looking to get into retailing. My only issue with it is that it is pretty outdated. It mentions that e-tailing is starting to become a bigger thing when it has already been big for at least a decade. It also kept referring to the "recent" 2008-2009 recession. It's not recent anymore. So, this wasn't a bad read for college. I learned a lot about different theories regarding retailing and all of the planning that goes into retailing in general. However, it certainly dragged on when it came to population and various aspects. My class also skipped a chunk of the chapters, which further indicates some of the information is outdated. Hopefully, the authors/publisher will come out with an updated version because quite a bit of the stuff mentioned doesn't necessarily apply anymore. Maybe we will see one in 2021-2023 or so. Unless there already is one, and I'm clueless?

[Ashley · Rating 2 out of 5]

I found this book to be tedious at times but then again, rather informative. For the most part, I found it boring and drawn out. Part of my problem was the fact that I had this textbook for a class that I took during the summer semester, as part of a full course load. The chapters were just so long and having to read 2-3 of them a week on top of my other classes with 2 or more chapters made for a stressful couple of months.

[Dani]

I haven't read this exact copy as the one I have read is not here. However, Dunne is an excellent writer and I found "retailing" first canadian edition by Dunne, Lusch and ricker to be very educational and helpful

[Alina · Rating 5 out of 5]

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