The book is designed and written for those in the digital and related design professions -- especially those creating online and interactive media -- who are looking for core inspiration and meaning in their work. Some of the topics covered in two or four page spreads will include: Technology vs. peopleInteractivity and InteractiveValuesPassivityFeedbackControlCreativityAdaptivityPersonalizationCustomer-centric DesignThe SensesSeductive DesignCommunityUser BehaviorLook vs. FeelBeautyMeaningBrandLanguageTime and MotionStructureCommerceHierarchy & StructureDataWisdomMetaphors & SimilesWayfindingPerceptionPerforming ArtsGlobalization/Localization
A catalogue of concepts and issues to consider in experience design. On the flip side a superficial and simplistic treatment which is not really unique to experience design but is equally applicable to interface design in general, with obvious do's and don'ts and sweeping claims that are easily refuted and which could have been edited away. Still, inspirational and a good overview and starting point for deeper explorations.
I had issues with this book, but not the writing. Writing in this book had nothing wrong with it. However, I had multiple issues with the design (yes, this IS a design book). The author bugged me because he'd over-lap white text on white and grey backgrounds (he does this five or six times). Which, of course, is nearly impossible to read--even for those of us blessed with good eyesight!