Mapping Intangible Assets

by Allan Mitchell, Chris MacRae, William Gordon

To survive and flourish, organizations must create win-win relationships with the people they deal with. This, in fact, is every businesses underlying purpose: to organize and connect different groups of people (customers, employees, investors, distributors, partners etc.) in a collaborative quest for a particular form of mutual value creation. Most thoughtful business leaders are well aware of this, yet rarely make profitable use of their knowledge for one simple reason: no one has yet managed to translate this rather abstract and generalistic insight into concerted, practical action. Until now. Value Multiplication Mapping does just that, providing professionals with the tools they need to discover the value of the people, knowledge, networks, culture, behaviours, brands, communities, and learning that form the basis of today's corporate value measurement.

256 pages, Hardcover

Published March 1, 2005