The Magazine from Cover to Cover

by Sammye Johnson, Patricia Prijatel

For more than three centuries, the magazine in America has been the medium for thoughtful analysis, perspective, context, information, creativity, and fun. Providing a unique and comprehensive overview of this vibrant and continually evolving industry, Magazine Publishing and The Magazine from
Cover to Cover have now been thoroughly revised and updated in a new single edition: The Magazine from Cover to Cover, Second Edition . For anyone wanting to learn about magazine publishing--whether you are a professional currently working within the industry, or a student who wants to design, edit,
and manage magazines in the future--this book is a valuable and timely resource. It provides a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and
opportunities in store for the industry.
Combining extensive research with an engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are
included, as are insights from publishers and editors. Comments from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism, are included.
This second edition has been updated to include coverage of: * Circulation and advertising trends and data * The effects of evolving media and new technology on magazines and their staffs, including the evolution of job titles and responsibilities * The expansion and influence of custom publishing
* The growth of international publishing * The continuing merger of advertising and editorial, resulting in magalogs, magazines with a single advertising sponsor, and an overall increase in advertising pressure on editorial * Details on demographic changes, represented in increased titles for: *
ethnic groups including Latinos, Blacks, and Asians * age groups including children ages 2-4 years, teens, and young men * The challenges of responding to shareholders as well as to readers

Genres: Nonfiction

416 pages, Paperback

First published August 1, 1999

Reviews

[Victoria · Rating 4 out of 5]

I had to read this for my Magazine Production class. I don’t know if I really have a “real” rating for it, but I’d give it a 4, since it wasn’t too too bad or dry to read and it gave pretty decent information. I feel like I was able to learn a good amount, even if some of it was a bit outdated, which our professor told us it was. Overall I didn’t hate needing to read this.

[kaitlyn · Rating 4 out of 5]

I finally finished it! It took me a long time, not because it wasn't interesting—because it was so interesting!—it was just really dense and I have a problem reading for class. So now that I am graduated, I enjoy reading textbooks I guess?

This was lovely. I especially enjoyed the chapter on magazine legalities. Way more interesting than I thought it would be.

The examples throughout are great, and the amount of research that went into this book is very impressive.

If you borrow my copy you will note that there are several editing issues in it, though (e.g., missing periods). But I forgive them. If they hire me to edit the next edition.

[Sonya · Rating 3 out of 5]

Interesting review of magazine publishing, but starting to become dated as the industry changes and evolves (especially now). Glad it's foreseeing a rosy future for print publications, but one huge negative are the few typos I've found so far. This is the second edition and it's sad that it hasn't been as meticulously edited as I'd expect from this sort of book.

[Emily Rhoades · Rating 5 out of 5]

I use this for my magazine course it is really good.