The Wright Way: 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

by Mark Eppler

An award-winning speaker, marketing specialist, and dedicated student of the Wright Brothers uses the experience of the famous first family of flight to create a plan for achieving success that is based on constructive conflict, addressing tough issues first, pursuing knowledge, and "inveterate tinkering."

Genres: Business, Biography, Nonfiction

224 pages, Hardcover

First published October 24, 2003

Reviews

[David · Rating 4 out of 5]

The subject matter of the Wright brothers is intriguing but from this point of view may be a bit of a stretch to apply to organizations. Constructive conflict worked for them, but there was an underlying tie that allowed them to create in this way. Some of the points made are spot on, like creativity happens in the field, not in a meeting room. Learn from your failures and be bold enough to fail again. And have someone you trust and respect enough to argue your ideas with.
The selective biography of the brothers, for example they built a lathe that could turn the posts on the wrap-around porch they made when they were 13 - showed that collaborative creative genius starts early and requires parents that can recognize and foster their children's talents.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro El método de los hermanos Wright, de Mark Eppler.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, técnicas de creatividad, analizar y tomar decisiones.
En el siguiente enlace tienes el resumen del libro El método de los hermanos Wright, 7 principios para resolver problemas de forma creativa de la mano de los pioneros de la aviación comercial: El método de los hermanos Wright

[George Anderson · Rating 4 out of 5]

One of the Better books on the Wrights

[Scott · Rating 5 out of 5]

Combines biography, self help, and management into a concise and engaging book. Using the famous Wright Brothers as guides, Eppler describes several ways to solve problems.