International Marketing

by Michael R. Czinkota, Illka A. Ronkainen

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

Genres: Textbooks

Hardcover

First published December 1, 1990

About the author

Michael R. Czinkota (born 1951) is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.

Czinkota is the former Deputy Assistant Secretary of Commerce in the United States Department of Commerce (1987-1989) and a former head of U.S. delegation for Organisation for Economic Co-operation and Development (OECD) Industry Committee in Paris (1987-1989). From 1986-1987, Czinkota was a Senior Advisor for Export Controls in the U.S. Department of Commerce. Czinkota was awarded the Significant Contribution to Global Marketing award from the American Marketing Association in 2007.[1]

He is a prolific author and has written for newspapers such as The Washington Times, The Korea Times, Japan Today, Ovi Magazine, and Handelsblatt. Czinkota also writes articles for journals and scholarly publications.

Reviews

[Nate Even]

Very good book, I rented, should buy for future use for all thinks related to Marketing. ie. formulating global marketing plans around the 4Ps.