While the market has been flooded with fat and calorie counters, Calcium Counts is the first book to provide important information for everyone who needs calcium -- and that's everyone. Pregnant women need it. Women in general, 50% of whom already suffer from some form of osteoporosis, need it. And men, 20% of whom have osteoporosis, need it, too. With public awareness about calcium's positive effect in battling heart disease, high blood pressure, colon cancer, and osteoporosis at an all-time high, this pocket-sized calcium counter is sure to be a hit -- particularly among aging baby boomers.