The single most important activity for a business owner is sales and marketing. However, most small-business people get caught up in the day to day requirements of their work and only address the need for marketing and sales when they have an insufficient supply of customers or when they face financial hardship, leaving themselves very exposed to the whims of the economy.
Takin' Care of Business provides strategies and advice for small business owners to thrive in any market condition, including The book is full of stories of small businesses, and readers will be equipped not only with the hope that they can succeed, but also with the tools necessary to improve their business.