The airline industry is currently faced with its longest and deepest crisis to date: many airlines are losing hundred of millions of US dollars, several have collapsed entirely and others have been rescued by their governments. This crisis has been precipitated by external shocks such as the attack on the Twin Towers in New York, the invasion of Iraq and the SARS epidemic. In addition, the effect of these events has been exacerbated by dynamic and potentially destabilizing internal developments.
Comprehensive and thorough, this revealing book gives a detailed analysis of the crucial events and key developments which have impacted, and will continue to impact on the dynamics of the airline industry. Special attention is paid to:
the key challenges faced by the airlines such as continued liberalization and open skies the impacts of global alliances new low-cost and no-frills carriers on-line selling and distribution privatization the impact of disasters.
Leading industry authority Rigas Doganis examines the future prospects for the changing airline business and assesses alternative policies which could help the sector adapt to the shifting marketplace. Ideal for students, researchers and professionals in the fields of economics and business, industry and transportation studies, this second edition of his definitive book brings the story right up to date.
If you want to learn about how to setup a profitable airline, or to fix an unprofitable airline, this is the book. The amount of information available is impressive, and very straight forward. It covers U.S. and global operators of all sizes. You could reference this book as a guide to help any airline structurally and improve their business as a CEO. Being in the aerospace business, the description of each operator is spot on. Valuable book. I look forward to Rigas’s next book.
For those interested in the economics of the Airline Business this is a fascinating read. I have actually bought several editions of this book as it was updated. Prof. Rigas Doganis is regarded as the guru of aviation economics and this is the bible of airline revenue management. This book helps you understand the massive difference in air fares for the same seat on the same aircraft between two points.