I am rounding up to 4 stars instead of down to 3 because my reason for picking up book involved a hope that I might learn what makes a haunted house. I think I got something of that out of this book.
This is an older book, but written after most of what I think of as Stephen King's best stories. I would be interested in reading a later book by this author.
What I like most about this book is how accessible it is. I could see a teacher giving this book to any group of students old/literate enough to be reading Stephen King & having a nice discussion, one that includes not only King and the other authors this book mentions (the author sometimes compares or contrasts King with Poe, Hawthorne, and Melville) but also, from there, other authors that came to mind.
My issue with this book has to do with depth. King's stories (at least the ones I have read) lack the quality I value most highly: more enjoyable/new revelations and insights on subsequent/repeat readings, and that makes me feel like he's sort of stretching, somehow.
Maybe I'm wrong: this book emphasizes (intentionally or not) how much King's stories reveal the concerns/anxieties of the baby boom, and also their beliefs, assumptions, and solutions. History is full of generations rejecting the preoccupations of the generation before them, and maybe I'm no exception to that. (Also, I stopped reading Stephen King after watching the movie "Pet Semetary"...right after moving with my spouse & young'uns to a lonely house with only a single neighbor, right on a state highway frequented only by speeding trucks....)