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Building Brandwidth: Closing the Sale Online
Now, the world's most famous marketer, Sergio Zyman, and his partner, Scott Miller, present a brilliant and irascible take on e-marketing as it really is, and how it's supposed to be.
Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic -- to create instant brand awareness, build traffic, develop commerce, create buzz, and rise to the top. But irreverent too often means irrelevant. And meanwhile, sales stagnate -- or nosedive. And, since the Internet bubble has now burst, Web companies live by the law-of-the-jungle rules of ALL companies.
Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
Read by Scott Miller with an
introduction by Sergio Zyman
Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic -- to create instant brand awareness, build traffic, develop commerce, create buzz, and rise to the top. But irreverent too often means irrelevant. And meanwhile, sales stagnate -- or nosedive. And, since the Internet bubble has now burst, Web companies live by the law-of-the-jungle rules of ALL companies.
Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
Read by Scott Miller with an
introduction by Sergio Zyman
- GenresBusiness
Audio CD
First published January 1, 2000
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