Television and the Remote Control: Grazing on a Vast Wasteland

by Robert V. Bellamy Jr., James R. Walker

With remote controls in more than 90% of U.S. homes, this device has single-handedly changed the way we watch television. This book provides the first comprehensive look at the remote control device and its significant impact on both television viewers and the television industry. The authors place the diffusion of remote controls within the context of the history and economics of media industries, and present the latest academic and industry research. Topics covered include the motivations for and gender differences in remote control use, and the remote control's implications for mass communication theory and the future of television.
 

192 pages, Hardcover

First published May 17, 1996

Reviews

[Rob · Rating 3 out of 5]

OK, this is my book with Jim Walker. It is pretty good.