The Right Phrase for Every Situation…Every Time These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one your proposal. With hundreds of ready-to-use “Perfect Phrases,” you'll quickly know the right words to use for the three major sections of every successful grant
Small book, powerful information. Lots of great tips and suggestions, and phrases, which are essential to winning the grant you spent so much time writing.
Dr. Browning brings a wealth of knowledge--and grants received--to this handy, concise little book. Having successfully assisted clients in receiving over $100,000,000 in grant money, Dr. Browning outlines "Perfect Phrases" into three compact, example-filled sections:
1. Perfect Phrases for the Introduction/Background of your Nonprofit Organization
2. Perfect Phrases for the Description of your Request
3. Perfect Phrases for the Attachment Documents
Of particular note, Dr. Browning clearly defines what can often be a tricky area for the new grant specialist--the intricate relationship between organizational/programmatic goals and organizational/programmatic objectives. By defining specifically what these two concepts are, as well as how they are related within the body of the grant, Dr. Browning does a great service to novice grant writers struggling to understand and adapt their organizations missional statements into SMART (specific, measurable, attainable, realistic, and time-bound) realities.
Dr. Browning's book has one final advantage--within each chapter, "Perfect Phrases" is subdivided into highly readable sections, making it perfect for a quick reference as the specialist runs into difficulty within the grant narrative.
The book's only real weakness, I would argue, is that it often includes more sections within each grant type than typically exist. This is perhaps explained by its publication date. Dr. Beverly published "Perfect Phrases" in 2008, and the proliferation of online grant formats since that time (as well as the frequently changing requirements for nonprofits in a post-2008 corporate environment) render some of her sections highly unusual, if not obsolete (for ex: I have never seen a Cover Form that required every piece of information that Dr. Beverly notes on pg. 11--then again, I've never seen a grantor require a Common Grant Application Format either. Most grants in 2014 are online--which means every grantor must be highly flexible and prepared for anything within each specific request--as each format is unique.