Baldur Bjarnason - that'd be me - is an Icelander who managed to flee the cold, hard, rock known as Iceland just as its economy was collapsing.
My past is of the usual mixture of boring and interesting, almost entirely boring to you because there's no way I'm telling anybody about the insane, stupid, stuff I did in my twenties or about my teenage nuttery.
No I'm not telling. Get over it. Make do with fiction.
This highly researched book delivers on the promise in a clear, organized way. What is generative AI and how might it affect your business? What are the pitfalls? Where are the charlatans? Where might be safe to dip in a toe? What are the risks and what are the potential rewards?
Baldur does a fabulous job offering a critical take at the AI market. It's not so much of a take-down of the industry; he's far too balanced in his analysis for that. It does show how incredibly shaky the ground is and he offers great advice to those considering investment.
If you are a business leader or have input on the decision-making for your business then do yourself the favor of reading this book. I swear a quarter of the book is references and it reads very quickly.