Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

by Jim Avery, Bruce H. Bendinger

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Genres: Business

Paperback

First published February 28, 1997