Kelefa Sanneh is a good writer and he seems like a good guy! You might know him as the guy who coined the phrase "poptimism," and "Major Labels" feels in many ways like a Poptimist history of the last fifty years in music-- one that ends with a chapter-long exploration of the idea of pop itself.
Now, I've got a complicated relationship with this "poptimism" thing, and I therefore have a sort of complicated relationship with this book. It's a book about music with good sentences and some intriguing ideas, so it's hard to hate. It's also "poptimistic" the way I appreciate, which is to say, Sanneh has wide-ranging interests and the willingness/intelligence to dive deep into his seven genres of choice. I doubt anyone reading "Major Labels" could claim to be as well-versed in ALL of these styles as Sanneh clearly is, which is a credit to his taste and research and incredible endurance when it comes to listening to contemporary country radio.
But I'm a music guy, see, so I CAN claim to be at least pretty well-versed in a few of these genres, to the point where the rock, country, and punk chapters didn't really surprise me at all. Though Sanneh will occasionally, intriguingly focus on artists who are critically reviled but popularly appreciated (like Grand Funk Railroad and Toby Keith), he mostly hits a lot of the same beats that get hit in other pop music histories. The punk story, for example, is basically the Sex Pistols to hardcore to Green Day to emo (with the always appreciated detour, I must add, into the greatest band of all time: Fugazi). Sound familiar? (The similarly styled "Twilight of the Gods," by Steven Hyden, suffered from the same problem.) Even the chapters on genres I'm not quite so familiar with-- say post-disco dance music and post-Outkast rap-- didn't really present anything to me that, oh, I felt like I HAD to listen to immediately. (Contrast this with Bob Stanley's "Yeah Yeah Yeah," which I admittedly read at a much younger stage of my music listening life, but which had some crazy song recommendation every other page.)
And that brings me to the flip-side of poptimism, the thing about it I can't stand: how it's pretty fucking BORING to conclude, again and again, that a popular thing is necessarily something worthy of critical appreciation. It would be one thing of Sanneh had chose to write a history of, say, the charts, and showed how past popular taste is frequently, fascinatingly at odds with our understanding of music years from when said thing was popular (the way Elijah Wald does in his seminal "How the Beatles Destroyed Rock 'N' Roll"). But "Major Labels" is more a critical skimming of a million things than an extensively wrought historical saga, and I just can't say much of the skimming packs a punch. I mean, just look at how the book is described in the blurbs (several, curiously, from talk show hosts?): "clearheaded"; "completely enjoyable"; "elegant"; "keen." Are these really the words that we should be using to describe writing about MUSIC, the greatest thing of all time, the only thing that makes life worth living, the thing that fucking rules and fucking sucks in equal measure?
What I'm saying, I guess, is that Sanneh is TOO balanced. Maybe he's listened to too much music, I dunno. I just gotta say that every time Lester Bangs was quoted in "Major Labels," I was like: there. That's how I want my music writing to be! Extremely judgmental and mean and funny. Music is too important to conclude that all of it, actually, is kind of good, because somebody out there loves it, or whatever. And surely the role of the critic MUST be to do something other than affirm what the radio and ads are already telling us. Surely the critic's vocation must involve looking at all this bullshit in its bullshit context and saying, hey, a lot of this is bullshit, but this is great, somehow, and must be attended to.
See, I'm not a great critic, and I feel bad about being harsh on this book. Again, I have nothing against Kelefa Sanneh, and I'm glad I read "Major Labels," which often has really cool things to say! I just... I gotta make this point. There's this idea that poptimism is the truly democratic kind of criticism that I resist, as an ardent democracy fan. Democracy is NOT about revering rich and powerful gods (i.e. famous pop stars)! It's about vigorous debate and being super opinionated and making fun of everything and championing the unheard and powerless!