Decoded: The Science Behind Why We Buy

by Phil P Barden, Graham Mack (Reader)

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development.

You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.

1 pages, Audio CD

Published November 15, 2022

Reviews

[Nimish · Rating 5 out of 5]

I've highlighted a lot of this book because I feel like it fills an important niche.

There are psychology books out there that talk about psychological theories and principles, and then there are marketing books that talk about marketing tidbits, but not many books I've found that are essentially applied psychology as it relates to marketing, where there are principles and generalizations based on bottom-up "real world" experience and observation. This is such a book.

[Peter P. · Rating 4 out of 5]

Excellent read on the science of why we buy. Despite this being the 2nd edition, I hadn't heard of Phil Barden until being introduced to him via Phill Agnew's excellent podcast, Nudge. Solid read and reserach from a student and experienced practitoner in the field of consumer behavior.

[Echo Zhao · Rating 4 out of 5]

I am a person who loves observing everything around me, and after reading, it is more interesting when you see the Ads on Social media, billboards, etc. You'll judge them and may think oh the promotion is valid/invalid, which enhances your ability of critical thinking.