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162 pages, Paperback
First published January 1, 2000
Whatever self-esteem we wished to preserve, we are not subjects, that is, autarkic and sovereign completeness, down to our allegiance. We move in a space that is completely controlled, entirely occupied, by the Spectacle on the one hand and Biopower on the other. (27)This then is the meaning of ‘Bloom’: “we don’t belong to ourselves, that this world is not our world” (29): “estrangement from the world consists in the fact that the stranger is inside us, that in the world of the authoritarian commodity, we regularly become strangers to ourselves” (29), which is a pleasant way to make an old Marxist point.
the sole ‘hero’ of all literature, from Jarry’s Sengle to Michaux’s Plume, from Pessoa himself to The Man without Qualities, from Bartleby to Kafka, not to mention of course The Stranger by Camus and the New Novel. […] it was not until 1927, with the treatise Being and Time, that he became, properly speaking, under the threadbare frock of Dasein, the central non-subject of philosophy. (39)Part of this process is that “every development of commodity society requires the destruction of a certain form of immediacy” (41)—welcome to the world market of the Commie Manifesto, I suppose, but also cf. Benjamin’s 9th Thesis.
what’s actually involved instead is a takeover of the social by a form of life: the manager. There’s nothing less personal than Berlusconi. Nothing more corrupting than the uninhibited pragmatism, the easy-going vulgarity, that infantile authoritarianism, that anesthetizing of the sense of history. Nothing more corrupting than opportunism, than that cynicism, than that fear. […] Disobedients are so amazingly incapable of mustering anything against Berlusconi, owing to their equal immersion in the ethical continuum of management, the problem of running the country, or managing the ‘movement of movements.’ There’s some Berlusconi everywhere you look. (148-9)Berlusconi then, but Trump now.
The scene is repeated ad infinitum in all its banality. It's a new fact of life. It's shocking at first, like a slap, but we've had to spend years preparing for it, scrupulously, by becoming perfect strangers to each other: blank existences, indifferent, flat presences. At the same time, no part of this situation could be taken for granted if we were not *absolutely intimate* within the estrangement. It was necessary, therefore, that the estrangement also become the index of our relationship with ourselves, that we become, in every aspect, *blooms*.