I often find Covey books too cerebral and give up part way in. This book was the perfect length and contained just the right amount of information about how businesses can align their workforces to focus on simple goals and weather difficult times. This book is broken into four (4) sections and each contains exercises and a discussion guide (for the reader to educate someone else on the topic, and thereby learn more through the process). Real life analogies are utilized throughout, including competitive cycling, Formula One racing and mountain climbing. Corporate examples are also utilized to illustrate the principles, including Xerox, Polaroid and Cannon.