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Paperback
First published March 12, 1968
“Actually, in the long run, we're all comic characters. You can’t beat it. I did everything I could to screw up. I refused to study for a degree. I expressed my contempt for academe at every opportunity. I ignored my colleagues. I publicly attacked Whitebread Blackhead’s famous thesis on the fart in Chaucer. And finally, at the faculty-graduate seminar, in complete exasperation I attacked the profession as a resort for mean-spirited middle-class time servers. And what happens? Everybody eats it up. They love it. They call me a firebrand.”
“All these years writing ad copy and I still haven’t learned how to sell myself. In modern life publicity is a central art – probably the central art. That’s why copywriting requires creative talent. I speak with heartbreaking sincerity. Advertising is a kind of poetry. It’s the perfect expression of popular desire, it discovers our heart’s profoundest images, and it creates a gratifying dream world whose power seduces the imagination.”
“By the way, that show didn’t work out.”
“Too bad. How come?”
“I lost the paintings.”
“What do you mean you lost the paintings?”
“Well I was bringing them up to the guy see, and I left them on the sidewalk for a few minutes to pick up the car I’d borrowed.”
“They were stolen?”
“Well it seems the garbage men came around.”