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การคิดเป็นภาพ 1
การคิดด้วยภาพ (Visual Thinking) และการวาดภาพมีความสำคัญเพิ่มขึ้นเรื่อยๆ ในโลกแห่งธุรกิจ
ภาพ 1 ภาพใช้เล่าแทนอักษรนับพันคำได้จริงๆ และการคิดเป็นภาพ (Visualization) ก็เป็นส่วนหนึ่งซึ่งสำคัญอย่างมากสำหรับองค์กรในการเพิ่มความคล่องตัวลดความต่างคนต่างทำ (Silos) รวมทั้งการเพิ่มความมีส่วนร่วมของพนักงานและลูกค้ากระบวนการคิดเป็นภาพ สามารถช่วยในการแยกปัญหาที่ซับซ้อนช่วยให้ทีมและพนักงานสามารถต่อยอดจากไอเดียของคนอื่นๆ ได้ง่ายขึ้น กระตุ้นความร่วมมือทำให้การเริ่มต้นสร้างสิ่งใหม่ๆ เป็นไปได้อย่างรวดเร็วรวมถึงการสร้างนวัตกรรมใหม่ๆ ด้วย
หนังสือเล่มนี้จะช่วยปัดความเข้าใจผิดๆ ที่อาจทำให้คุณไม่ได้เริ่มใช้เทคนิคเหล่านี้ในที่ทำงานของคุณทิ้งไปซะ คุณไม่จำเป็นต้องมีทักษะด้านศิลปะแบบแวนโกะหรือมีความฉลาดแบบไอน์สไตน์ในการใช้เทคนิคการคิดด้วยภาพและทำให้บริษัทของคุณประสบความสำเร็จมากขึ้นด้วย ความเข้าใจที่ถูกต้องและทักษะง่ายๆ ที่หนังสือเล่มนี้จะสอนคุณจะสามารถพัฒนาเอกลักษณ์และสไตล์ของคุณรวมถึงเริ่มสร้างความเปลี่ยนแปลงในการสื่อสารด้านธุรกิจด้วยการสื่อสารด้วยภาพ
ภาพ 1 ภาพใช้เล่าแทนอักษรนับพันคำได้จริงๆ และการคิดเป็นภาพ (Visualization) ก็เป็นส่วนหนึ่งซึ่งสำคัญอย่างมากสำหรับองค์กรในการเพิ่มความคล่องตัวลดความต่างคนต่างทำ (Silos) รวมทั้งการเพิ่มความมีส่วนร่วมของพนักงานและลูกค้ากระบวนการคิดเป็นภาพ สามารถช่วยในการแยกปัญหาที่ซับซ้อนช่วยให้ทีมและพนักงานสามารถต่อยอดจากไอเดียของคนอื่นๆ ได้ง่ายขึ้น กระตุ้นความร่วมมือทำให้การเริ่มต้นสร้างสิ่งใหม่ๆ เป็นไปได้อย่างรวดเร็วรวมถึงการสร้างนวัตกรรมใหม่ๆ ด้วย
หนังสือเล่มนี้จะช่วยปัดความเข้าใจผิดๆ ที่อาจทำให้คุณไม่ได้เริ่มใช้เทคนิคเหล่านี้ในที่ทำงานของคุณทิ้งไปซะ คุณไม่จำเป็นต้องมีทักษะด้านศิลปะแบบแวนโกะหรือมีความฉลาดแบบไอน์สไตน์ในการใช้เทคนิคการคิดด้วยภาพและทำให้บริษัทของคุณประสบความสำเร็จมากขึ้นด้วย ความเข้าใจที่ถูกต้องและทักษะง่ายๆ ที่หนังสือเล่มนี้จะสอนคุณจะสามารถพัฒนาเอกลักษณ์และสไตล์ของคุณรวมถึงเริ่มสร้างความเปลี่ยนแปลงในการสื่อสารด้านธุรกิจด้วยการสื่อสารด้วยภาพ
146 pages, Unknown Binding
Published September 7, 2022
70 people are currently reading
1267 people want to read
About the author
Willemien Brand
11 books17 followersWillemien Brand has turned her passion for drawing and design into her life's work. She graduated with distinction from the prestigious Design Academy Eindhoven and enjoyed an award-winning career as an industrial designer with ATAG before setting up the successful visual communication company Buro BRAND with its labels Studio BRAND, BRAND Academy and BRAND Business. The longer she worked in design, the clearer it became to Willemien that drawing and visual thinking are powerful tools that can break down complex problems, engage employees and build bridges between businesses and their customers. Now she shares this passion with companies throughout the world as one of the leading figures in the visual communication revolution.
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Displaying 1 - 30 of 32 reviews
February 3, 2021
I enjoyed this book. Maybe because I understand concepts and ideas better seeing pictures and visual models. Also, as an Agile-Lean Coach, one important part of my role is facilitating thinking at the team level and also at other levels of the organization. On workshops or any kind of working session (i.e. Discovering, Problem-solving, Alignment meetings) efficiency of time invested is not enough. I believe guide and engage participants is key for collaboratively generate insights and better outcomes for effective meetings. So this book is simple and easy to understand the basics of drawing simple objects and concepts, and then you can see many examples in teams or business scenarios, so you can be inspired and create your own visual facilitation. The methods and recipes are briefly explained, so if you don't know them already, you maybe feel like is not enough to bring them to reality. Visual Thinking at the end is not about drawing, but taking advantage of the thinking process and the collaborative and immersive approach to quickly co-discover and understand a problem, align vision, co-create strategies or objectives, experiment fast and cheap to validate your hypothesis. This is the Lean Startup way, and this book was created like this. So, you don't expect the ultimate Visual Thinking book, instead, you'll have in your hands an amazing MVP product with big potential.
January 22, 2020
ไม่ใช่แค่หนังสือสอนวาดรูป แต่มันคือหนังสือเกี่ยวกับการจัดการองค์กร
June 13, 2020
Though I'm not the target audience (I'm a professor, not someone working in a cooperation), I thought this book was accessible, engaging, and visually-appealling. It takes readers through easy steps to make art, which is needed, as many adults literally freak out if they're asked to create something. It also provides rationales for why to incorporate visual thinking that are persuasive.
I do think Brand was lazy about citing her ideas and I also can't give anyone 5 stars who can't be bothered to use an Oxford comma, which both APA and MLA require now, but I liked it.
The sketches of the author and contributors at the end are fun too!
I do think Brand was lazy about citing her ideas and I also can't give anyone 5 stars who can't be bothered to use an Oxford comma, which both APA and MLA require now, but I liked it.
The sketches of the author and contributors at the end are fun too!
August 29, 2020
I’m not sure exactly what I was expecting going on, but this wasn’t exactly what I expected it to be. I’m a designer, and a great deal of what was covered here was more of an overview of concepts, workflows, and processes that I’ve been using for years (and often know in more depth!)
That said, there were useful tips I picked up along the way, and some bits & pieces that sparked ideas, even if they weren’t necessarily new to me. I suspect that this would be an excellent book for non-design types who aren’t exposed to this sort of stuff on a regular basis.
That said, there were useful tips I picked up along the way, and some bits & pieces that sparked ideas, even if they weren’t necessarily new to me. I suspect that this would be an excellent book for non-design types who aren’t exposed to this sort of stuff on a regular basis.
October 14, 2025
While this was recommended to me by multiple peers who have to do a lot of “white-boarding,” it was skimming through the sample pages that sold me as it appeared to be a reference guide of various pictures. A sort of “how to draw for corporate non-artists.” Yes, Visual Thinking, Empowering People and Organizations Through Visual Collaboration, by Willemien Brand is more than a book—it’s a practical toolkit for anyone who wants to communicate ideas clearly and creatively. While many professionals assume that drawing is reserved for artists, Brand dismantles that myth by showing that visual thinking is a skill, not a talent. This book positions itself as both a reference guide for visual storytelling and an art class for business professionals, making it highly relevant for roles that demand clarity, persuasion, and collaboration.
Brand’s approach is grounded in the principle that visuals simplify complexity. In business contexts—strategy sessions, product roadmaps, customer journeys—words alone often fail to convey nuance. The book introduces visual building blocks: icons, connectors, frames, and metaphors. These elements form a vocabulary that anyone can learn and reuse in presentations, workshops, and brainstorming sessions. Each chapter includes real-world examples: how to sketch a process flow, map stakeholder relationships, or visualize KPIs. These examples are not abstract—they mirror scenarios you encounter in product management and CXE readiness sessions.
Like other great storytellers, Brand emphasizes narrative flow: starting with context, highlighting tension, and ending with resolution. This mirrors how we craft customer journeys or Ignite session storylines—visuals become the backbone of the story rather than decoration.
As a reusable reference, the book provides a library of simple icons (people, devices, arrows, clouds) and layout templates. For someone preparing Ignite decks or lab guides, these shortcuts save time and elevate clarity.
One of the book’s most empowering aspects is its tone: it assumes you can draw—even if you think you can’t. Brand reframes drawing as “visual note-taking,” not fine art. The book starts with basic shapes—circles, squares, triangles—and shows how these evolve into icons. This progression builds confidence quickly. Brand encourages sketching in margins, using sticky notes, and practicing during meetings. The exercises are designed for speed, not perfection. The author repeatedly reminds readers: visuals are about communication, not aesthetics. A rough sketch that conveys meaning beats a polished slide that confuses.
Finally – use pens, markers, and whiteboards—no fancy art supplies. This accessibility makes it easy to integrate visual thinking into daily workflows.
As someone who believed “I can’t draw,” this book flips that narrative. It doesn’t ask you to become an artist; it asks you to become a better communicator. For Windows 365 product planning, where complex concepts like provisioning, AI enablement, and security baselines need to land quickly, visual thinking is a superpower. Brand’s methods make it practical, repeatable, and even fun. If you want a resource that doubles as a visual storytelling manual and a confidence-building art class, Visual Thinking is it. Keep it on your desk—not your bookshelf—because, Data Storytelling, and other great books on visual storytelling, you’ll use it often.
Brand’s approach is grounded in the principle that visuals simplify complexity. In business contexts—strategy sessions, product roadmaps, customer journeys—words alone often fail to convey nuance. The book introduces visual building blocks: icons, connectors, frames, and metaphors. These elements form a vocabulary that anyone can learn and reuse in presentations, workshops, and brainstorming sessions. Each chapter includes real-world examples: how to sketch a process flow, map stakeholder relationships, or visualize KPIs. These examples are not abstract—they mirror scenarios you encounter in product management and CXE readiness sessions.
Like other great storytellers, Brand emphasizes narrative flow: starting with context, highlighting tension, and ending with resolution. This mirrors how we craft customer journeys or Ignite session storylines—visuals become the backbone of the story rather than decoration.
As a reusable reference, the book provides a library of simple icons (people, devices, arrows, clouds) and layout templates. For someone preparing Ignite decks or lab guides, these shortcuts save time and elevate clarity.
One of the book’s most empowering aspects is its tone: it assumes you can draw—even if you think you can’t. Brand reframes drawing as “visual note-taking,” not fine art. The book starts with basic shapes—circles, squares, triangles—and shows how these evolve into icons. This progression builds confidence quickly. Brand encourages sketching in margins, using sticky notes, and practicing during meetings. The exercises are designed for speed, not perfection. The author repeatedly reminds readers: visuals are about communication, not aesthetics. A rough sketch that conveys meaning beats a polished slide that confuses.
Finally – use pens, markers, and whiteboards—no fancy art supplies. This accessibility makes it easy to integrate visual thinking into daily workflows.
As someone who believed “I can’t draw,” this book flips that narrative. It doesn’t ask you to become an artist; it asks you to become a better communicator. For Windows 365 product planning, where complex concepts like provisioning, AI enablement, and security baselines need to land quickly, visual thinking is a superpower. Brand’s methods make it practical, repeatable, and even fun. If you want a resource that doubles as a visual storytelling manual and a confidence-building art class, Visual Thinking is it. Keep it on your desk—not your bookshelf—because, Data Storytelling, and other great books on visual storytelling, you’ll use it often.
February 5, 2023
Visual thinking is a massively important part of my work life. Without it, I'd be lost. I use it to understand problems better, take decisions, communicate my ideas to others, brainstorm, gather other people's opinions, etc etc. Even a simple meeting can be made so much more productive with a quick visualisation prepared in advance, so that as the group goes through the agenda, everyone is visually digesting what's being said and agreed.
Visualisations don't require drawing expertise and don't have to be time consuming. I find myself often doing one on FigJam (or any digital whiteboard) in advance of an important meeting, and it can be as simple as a visual sketch of the agenda 5 mins before the meeting. Imagine: in one corner you have the purpose of the meeting stated in bold, together with the problem statement up for discussion. In another, a diagram / process flow with simple boxes on how things work today. Overlayed, some red flags / emojis that illustrate what's the issue at hand which provoked this meeting to happen. And as discussion unfolds, I'd typically capture whatever is being said in sticky notes, distributing them across the board & using connection arrows as appropriate, and checking in frequently with the people who said it if my visualisation makes sense to them. By the end of such a meeting you have not only a useful document for future reference, you also have a sense of a really strong shared understanding of where we stand and what needs to be done next.
Taking it to the next level, you'd choose an appropriate visual collaboration technique for the specific topic you're dealing with. Think Fishbone, Decision Tree, User Story Mapping, Customer Journey Mapping... What else comes to mind? If you have any good ones you keep going back to because of their usefulness, drop a comment.
This book gave me an opportunity to reflect on the different business situations in which visual thinking can be valuable, together with examples of specific visualisation techniques appropriate for each context. It doesn't offer any new ideas; it's more of an anthology of existing techniques and why they are valuable. The author focuses exclusively on drawing as an analog activity, and on collaboration f2f. Given the way the world has evolved last few years, for me this makes it a bit obsolete and I'd much rather focus on visual thinking for the digital & remote-working world.
If you don't use visual thinking very much and/or are inhibited to try by a fear of not being 'the creative type', this book is definitely for you. Give it a try - it's easy.
Visualisations don't require drawing expertise and don't have to be time consuming. I find myself often doing one on FigJam (or any digital whiteboard) in advance of an important meeting, and it can be as simple as a visual sketch of the agenda 5 mins before the meeting. Imagine: in one corner you have the purpose of the meeting stated in bold, together with the problem statement up for discussion. In another, a diagram / process flow with simple boxes on how things work today. Overlayed, some red flags / emojis that illustrate what's the issue at hand which provoked this meeting to happen. And as discussion unfolds, I'd typically capture whatever is being said in sticky notes, distributing them across the board & using connection arrows as appropriate, and checking in frequently with the people who said it if my visualisation makes sense to them. By the end of such a meeting you have not only a useful document for future reference, you also have a sense of a really strong shared understanding of where we stand and what needs to be done next.
Taking it to the next level, you'd choose an appropriate visual collaboration technique for the specific topic you're dealing with. Think Fishbone, Decision Tree, User Story Mapping, Customer Journey Mapping... What else comes to mind? If you have any good ones you keep going back to because of their usefulness, drop a comment.
This book gave me an opportunity to reflect on the different business situations in which visual thinking can be valuable, together with examples of specific visualisation techniques appropriate for each context. It doesn't offer any new ideas; it's more of an anthology of existing techniques and why they are valuable. The author focuses exclusively on drawing as an analog activity, and on collaboration f2f. Given the way the world has evolved last few years, for me this makes it a bit obsolete and I'd much rather focus on visual thinking for the digital & remote-working world.
If you don't use visual thinking very much and/or are inhibited to try by a fear of not being 'the creative type', this book is definitely for you. Give it a try - it's easy.
November 19, 2023
As a person really drawn to visuals I really enjoyed this book. What sets it apart is compiling a lot of relevant frameworks and sort of proposing involving the whole company into them by engaging in the activities trough visual representations. Loved the keep the novice attitude throughout the book. And as you might expect, the book is filed with beautiful visuals.
Who might love this book?:
* visual thinkers
* art and business lovers
* coaches and consultants whose work relates to agile frameworks, innovation and team development
* anyone curious about business frameworks
* entrepreneurs and business leaders
Who might love this book?:
* visual thinkers
* art and business lovers
* coaches and consultants whose work relates to agile frameworks, innovation and team development
* anyone curious about business frameworks
* entrepreneurs and business leaders
February 10, 2020
Salah satu bacaan awal tahun kami, buku pegangan nih buat kamu yang pengen lebih "Visual". Bukunya bisa ngasih insight lebih gimana cara menyajikan sebuah ide secara visual. Penting buat kamu yang pengen bikin presentasi atau pitch klien di kantor.
Selengkapnya dengerin reviewnya Hertoto di sini https://kepobuku.com/?p=235
Selengkapnya dengerin reviewnya Hertoto di sini https://kepobuku.com/?p=235
May 9, 2019
This book does not only provide how-to visualize the idea into drawing but also give examples of using the technique in many modern daily work activits, like creating persona, design thinking, getting feedback.
January 31, 2021
First part was good about drawing skills. 2nd part about using graphic skills in business contexts was of less interest to me (my fault for purchasing anyway ) but also not well explained IMHO. Examples were vague. Explanations also. I've seen the same content done much better in other books.
July 22, 2021
It is good for beginner to utilize drawing and visualization for leading meeting, workshop, brainstorming, provlem solving, communication, etc. The book provides guideline from basic drawing to template which are useful to begin to use in real working life.
June 18, 2017
Super fun book. Implementing in real life is still a challenge but practicing the assignments made me very enthusiastic.
September 1, 2019
A spectacular demonstration of the potential to make visual thinking possible. Gave great tips and techniques that are broadly applicable.
February 10, 2020
Great visual book, had some good takeways for getting people to think about their format and style of a graphic recording.
December 14, 2020
Started off with practical examples on simple to follow techniques for drawing, then moves into ways you can use your new skills to improve yourself.
May 2, 2021
The book is full of helpful information on working as a team, for both members and followers. It also contains great ideas on how to visualize concepts and where to start.
June 27, 2021
A very nice, practical book about getting into visual story telling. Not done with this yet, will need to practice some more.
December 2, 2021
Nice pictures, not much information
December 17, 2021
Extremely nice for those who want to approach to visual thinking. Practical example and very well explained.
I also bought the second book titled Visual doing, which I'm also loving it.
I also bought the second book titled Visual doing, which I'm also loving it.
December 31, 2021
Cet ouvrage donne des trucs pour communiquer visuellement au sein d'une organisation ou d'une entreprise.
April 12, 2022
Fijn! Helder! Inhoudelijk zijn de theorieën mij reeds bekend, maar het visuele aspect is wel fijn!
April 14, 2022
A very light and good introduction to visual thinking, with some good and useful examples to apply different visuals to businesses situations.
July 3, 2022
( ͡• ͜ʖ ͡•)👌
August 10, 2022
ตั้งใจนำมาฝึกวาดรูป แต่มีแค่ไม่กี่บทเท่านั้น ส่วนใหญ่เป็นเหมือนผู้เขียนสอนทักษะธรุกิจ การนำองค์กรแบบพื้นฐาน
และ Design thinking เลยไม่ตรงความต้องการ
และ Design thinking เลยไม่ตรงความต้องการ
December 19, 2022
Can’t believe this is even a book. Save your time and don’t read.
March 21, 2023
Great facilitation step by step visual guide!
September 19, 2023
Very complete and interesting, especially the part about team workshops which helped me a lot professionally!
April 13, 2024
I did not find any useful content.
September 27, 2024
The caveman doodle is my fav. Also working on vision statement for VKC and this book covers making up a good one so I am currently contemplating a purchase fr fr
Displaying 1 - 30 of 32 reviews