A bad break-up and several horrific first (and last!) dates might have driven any other woman to her tiny dining room to partake of an entire pie alone. Not Amy Webb. Our intrepid heroine goes in for pie charts instead, and does for us what we have been heretofore unwilling to do for ourselves - she breaks down the system of dating into small, bite-sized and manageable pieces. The result of Webb's efforts are chronicled in Data, A Love Story: How I Gamed Online Dating and Met My Match. Herein, Webb bravely documents her first hesitant but hopeful attempts at dating after the end of a relationship, all of which range from wince-worthy to beat-about-the-head-and-shoulders-with-a-blunt-implement-worthy.
After a last-straw dating disaster, Webb opens a bottle of wine and spends a maniacal weekend breaking down the data on jdate.com into bite-sized, easily digestible pieces, so she can crack the intricate code of online dating. After what she calls her "Mary Poppins List", a 72 point list of qualities in a mate (some essential, some just desirable), she realizes who she is looking for. She also decides to spend several weeks logging as "man seeking woman", so she can check out the profiles that rank as her competition. What she learns about her potential dating pool and about how to market herself therein is the crux of Webb's story, and what ultimately lead her - no spoilers here, since Webb reveals this outcome in her own title - to the perfect match for her.
As a math-o-phobe of long standing, but one who spent much of the late 90s and early 2000s on dating websites, I found the minutiae of breaking down date trending quite interesting. Even more interesting is how Webb uses her information to assess herself as she appears in her online profile and particularly how her newly discovered data rates her past relationships. After crafting this detailed list, Webb realizes that when she compares it against her past relationships - including the shipwreck that begins the book - none of her past loves had more than four of her required traits. Four. Out of seventy-two. Setting aside the trending and the rating system and how Webb would ultimately recreate herself on the site in her "super profile", Webb learns that much of her problems have resulted not from being too picky, but by not being picky enough.
Even for those of us who may never return to the world of online dating, the book offers two extraordinarily useful bits of information. The first, of course, is the Mary Poppins list. If you don't know what you're looking for, you can't possibly know how to find it. The second is Webb's discovery of what makes the "popular" girls popular (surprise, it's not just being a size zero) and how to accomplish it in her own Amy-like way.
Webb's first person narrative makes no effort to articially polish anything. From the details of the unraveling affair that opens the book, to her mother's ultimately futile battle with a rare form of cancer, she is direct and unsentimental, but still allows a warmth and vulnerability to come through. Her "loud, Jewish family" plays a large secondary role in this book, including her sister Hilary, who operates as sounding board, fashion consultant, best friend, ninja defender and thread of reason, and her parents, who are loving, but anxious to see Webb settled and happy.
I listened to the audiobook, which has its pros and cons. On the upside, Webb reads the book herself. She's funny, she's self-effacing, she's unapologetically awkward and geeky and has no trouble detailing her many quirks and singularities. One hilarious chapter illustrates her absolutely religious worship of color coding and spreadsheets when she documents her preparation to meet a therapist for the first time, and presents a three-holed binder with charts, graphs, a spreadsheet, all detailing her current emotional and psychological state. As anyone who has ever been in therapy can imagine, the therapist seems to consider this as more of a symptom than a study aid, which baffles Webb. The other positive side of the audio book is that Webb's ultimate perfect match, her now-husband Brian Wolf, weighs in with his reaction to Amy, to her system, to her Mary Poppins list (which he calls "creepy, but not for the reasons you'd expect.") He, too, is charming and warm. Given how invested we are in Webb's welfare by the end of the book, we're happy to leave her in his hands.
The downside of the audiobook is that we miss the print edition artwork - photos and graphs (I'm guessing they are in abundance, given who we're dealing with here). I am seriously considering investing in the Kindle edition, once I have some discretionary capital at my disposal.
Absent the artwork at the moment, I console myself with the "movie trailer for my book" as Webb calls it, which one can find at YouTube by searching the title of the book. Very amusing....
A very enlightening, funny book with a sad beginning, a hair-raising middle and a very happy ending.