Lifestyle Brands: A Guide to Aspirational Marketing

by Stefania Saviolo, A. Marazza

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

155 pages, Hardcover

First published November 23, 2012

Reviews

[Michael Tapp]

I discovered this book on a shelf at my library. The cover is ugly(it's okay to judge a book by its cover, that's why they have covers!) but it turned out to be a really informative read. I picked up a lot about branding from this book. It starts out with a fascinating sociological overview and then breaks down the components of branding. The book concludes with a few case studies. Overall I think this is a great overview of branding that still feels relevant in 2018.