I've always been interested in kitschy ephemera of this kind, though I've spent most of my time with comic books, old pulps, and men's magazines. I'd seen this collection for sale before, but the price was a little too steep in comparison to my interest level. I was surprised to see it land in the bargain bin at half-price (from where I rescued it), as it's obvious by the outside that it's a quality product--which is usual for Taschen books. I've read a few of these kind of general retrospectives--though only the ones concentrating on the materials I mentioned above--and Dian Hanson's effort seemed to adhere to the type, meaning there are plusses and minuses, most of which depend on your familiarity with the periodicals being discussed. Considering that this three-volume history is designed to cover 70+ years of pin-up magazines, it's not difficult to see that many things are either going to be left out or given only a brief look--especially when about 70-75% of the book are reproductions of magazine covers. So, depending on what you are expecting, this could be disappointing.
Hanson never really defines what a pin-up magazine is--my first thought when someone says 'pin-up' are the cheesecake of artists like Vargas or Gil Evgren. It's obvious that Hanson's idea of the genre is more expansive. It might be better to say that this is a history of that subset of publishing that continually pushed the envelope in the effort to publish pictures of fully nude women for prurient buyers--thus we also get nudist publications, cabaret revues and film star magazines from around the world. From around 1900 to 1960, the battle line was drawn at the waist--higher depending on the country--and this history follows the arc of topless and fetishistic magazines with no nudes, and ends when the standard was relaxed to include full nudes. Since there is no real demarcation line, Hanson's history follows some trends even into the 90s, but the cover reproductions end in the mid 1970s.
Because of my familiarity with similar retrospectives, I think that the information that accompanies the reproductions is satisfactory for someone who knows little about the publishing history of these magazines, but it probably rather superficial if someone is a collector. But probably most important: the text does not get in the way of the pictures. The layout and design of the books are excellent--a page of text, with a full page cover reproduction facing it, and then, at the conclusion of each chapter, 7-10 more pages of full page reproductions that pertain to the text. There are obviously some readers who aren't going to give a hoot about the accompanying text--this is a visual medium after all--but for those who do want to read the history as well as view it, the book's layout makes this easy.
As to the reproductions themselves: Most of what we see are the covers of these magazines, though there are a few shots of the interiors. All of the reproductions are excellent quality, and I think what I found most interesting was seeing the change over time of what publishers thought would entice people to buy their magazine. For those to whom it might be a concern, the reproductions are limited to bare breasts--there are no fully nude models in the book without some sort of fig leaf at least.
Because the emphasis is on the cover reproductions, the text may not cover all the information some readers are interested in--another reviewer accurately mentions that there is not a lot of information on the models themselves--but as an introductory or companion volume, I thought it was excellent. In an age where anything a person would like to see is only a mouse click away, this isn't a book that is likely to get anyone excited (unless, perhaps, you are a twelve-year-old boy), but it is an entertaining overview of a cultural phenomenon.