Logobook

by Ludovic Houplain

A monumental logo compilationThe 2009 Academy Award-winning animated short Logorama, heavily based on the use of logos and brands, became the ultimate reference for corporate culture. Conceived by Ludovic Houplain from H5 design studio in Paris, the film tells the story of our times through the products and services that sorround us on a daily basis. The trio who directed it, François Alaux, Hervé de Crécy, and Ludovic Houplain, conducted an extensive research for over one year, collecting over 40,000 symbols and trademarks that represent our world today. Their monumental archive is the basis of TASCHEN’s ultimate reference guide, featuring approximately 7,000 logos organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky. Logobook is a must-have for any designer, student, marketing professionals, and anyone interested in contemporary culture.

Trilingually presented in English, French, and German.

776 pages, Paperback

First published November 1, 2012

Reviews

[Bethany · Rating 2 out of 5]

Many of the logos in this book are a little outdated now, but it's so interesting to see a wide range of logos from all over (from the Americas, Asia and Europe, though notably few from Africa?). It would be really cool to flick through an updated version!

[Ietrio · Rating 4 out of 5]

Interesting. Original. It implied a lot of work. One might say it is spectacular. But what is the point? A pretty, yet pointless thing.

[Pedro Bello · Rating 5 out of 5]

Viagem ao mundo dos logos de empresa.
Uma delicia em materia de design/Publicidade/Marketing...