The thinking behind a fashion collection is what sets one designer apart from another. Learning to push ideas forward, to develop concepts and to challenge the status quo is what gives us some of fashion's greatest innovations. Yet students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process.
By following nine award-winning student designers through their thought processes in response to a brief, Fashion Thinking establishes key approaches to design and encourages this process of discovery. Each student project represents a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection. Supported by beautiful imagery and illuminating perspectives from professionals throughout the fashion industry, Fashion Thinking is a book that no aspiring fashion designer should be without!
As a high school student who: is interested in fashion design and have not any design foundations,I found this book really helpful. And I think for absolute beginners, this book is much concise than "Fashion Design" by sue jenkyn jones, the latter one covers a really wide range of knowledges, such as marketing, history and fabric. ~This book focuses on the "design" process(instead of marketing and careers), and it's basically consisted of 3 parts."Idea", “concept” and "design". ~In "idea" there are several examples of the ideas of students' protects(college students from design schools, mostly Parsons). And in the next “concept” and "design" part it just follows up with the examples( just the "concept" part of the same projects). ~At the end of each part there are interviews from design teachers, designers, etc. (sorry for my poor English :P