Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities

by Brigitte Jordan (Editor)

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

228 pages, Hardcover

First published October 31, 2012

About the author

Brigitte Jordan, Ph.D.
Before opening her own consulting practice, Brigitte Jordan held appointments as Principal Scientist at the Xerox Palo Alto Research Center and as Senior Research Scientist at the Institute for Research on Learning. A frequent speaker at international conferences and executive workshops, she is the author of more than 50 scholarly and technical publications. She is a recipient of the prestigious Margaret Mead Award of the American Anthropological Association and has recently received the Excellence in Science and Technology Award from the Xerox Corporation for innovative work in corporate settings

Reviews

[Caleb · Rating 1 out of 5]

This book has quite poor concision. Topics are interesting but the thought process of the author is scattered and can be hard to follow.

[Mills College Library]

302.35 A2447 2013