I really enjoyed this book. I presented me what I wanted. Why I need to use metaphors more and how to do it.
It sparked an avalanche of inspiration, leaving many papers with an abundance of notes. It also reminded me that the best and most common praise I get for my writing, is when I use metaphors.
Apparently I don't need the training wheel. I just need to add metaphors in my writing prices, like a athlete needs to remind herself to drink water.
Great read. I love the exercises and have my staff read the book. Every day I think about methods and keeping my method log. It makes you think and understand how people make decisions.
Excellent book. Never imagined you could use metaphors in so many situations including business, pitches, and communication in a way that the book explains. Great examples as well.
A good book on how metaphors can be used in many situations. Provides basic guidelines on what to look out for when building them. Gives directions for building presentations with metaphors and how to hook audiences with them. It would be useful to anyone who's looking for information and tips to build effective metaphors.