This book is written for: people well-established in their careers looking to change roles or fields altogether, people who know what their dream job is, young people starting out who want to make sure they get to the top
This book is not written for: people for whom work is "just a job," people who have no idea what they want to do with their lives, people who perform at a mediocre level
Feel free to call that snobby--it is what it is, and you need to know that upfront. I don't think it's snobby; I think it just has a specific audience. If you're not that audience, this book isn't going to be able to do much for you.
The book's only one star review on Amazon says, "The book speaks only to the multi-degree'd and fully funded reinvention- not the 'lost my job at 45 with a few months savings and one degree to my name' - I would hope if I had degrees from Harvard and Stanford and was a CFO, I'd be savvy enough to figure out what's next without Dorie Clark. But no, I made the mistake of thinking she'd address the real issue of the middle-waged and middle-aged needing to carve a niche in the new employment market of unpaid internships." The reviewer has a point (one I don't wholly disagree with) which is why I'm posting it here. If that is what you want out of this book, you will be disappointed.
This book is also not written for: people who have studied branding. This is a primer, not an in-depth, next level discourse.
Now, ALL OF THAT SAID, I loved it. I absolutely loved it. I devoured it on a plane ride and finished it feeling inspired. I'm going to lend this to everyone I mentor (I generally mentor people just starting out who haven't yet gotten to the place they want to be yet). I'm going to use twitter more effectively. I'm going to ask HR for a 360 evaluation. Hell, my new big goal for 2014 is to get myself a speaking engagement. I finished this book ready to go.
I would highly recommend it to any ambitious folks out there. Dorie Clark is kind of my new hero.