c: Marketing World's Most Skeptical Audience

by Hamid Ghanadan

The first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.

140 pages, Hardcover

First published January 1, 2012

About the author

Hamid Ghanadan is the founder of Linus, a creative digital marketing agency that focuses solely on collaborating with partners in the healthcare and life science industries. Hamid has dedicated his career to closing the gap between science and humans by studying the interplay between logic and emotion in how people comprehend technical information. A biochemist turned digital marketer, Hamid has written two books—Persuading Scientists and Catalytic Experiences—about the decision-making patterns of scientists, and what this means for today’s marketing landscape. He has appeared on the global stage at TEDx as well as a frequent guest speaker at corporations and industry conferences and a trusted contributor to several industry publications and magazines.