Rory Sutherland: The Wiki Man

by Rory Sutherland

From being described as the worst graduate trainee that Ogilvy & Mather had every hired, Rory took a while to find his calling in life. From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory's rise through the ranks is as unconventional as his dress sense.

One of marketing's most original thinkers and influential speakers, Rory is a leading light in the advertising industry and as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of his cravats is as legendary as his appetite for chicken jalfrezi.

This book attempts to give an insight into Rory's unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory's unique mind.

Genres: Business, Nonfiction, Psychology, Biography, Economics, Science

150 pages, Kindle Edition

First published November 1, 2011

About the author

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.

Reviews

[Mikedariano · Rating 3 out of 5]

Wish it were longer. This book is one interview (in two parts) and some of (maybe all of) Rory's articles from the Spectator circa 2007/8. The book was good but not especially better than watching Rory on YouTube and reading his current articles at The Spectator.

[Ixby Wuff · Rating 4 out of 5]

Rory Sutherland is a champion of behavioral economics and an early adopter of new technologies. His creative output includes numerous blog posts, column inches and charismatic talks which often have a light-hearted, humourous and anecdotal tone that can be found in various online and offline locations. This book acts as an introduction to Rory's key thoughts and ideas, taking the reader on a winding journey through blog posts interweaved with snippets of interviews, tweets and reference material.

[Tatia Kobidze · Rating 3 out of 5]

როგორც ინტერვიუების კრებული კარგია, საინტერესო თემები აქვს განხილული, მაგრამ წიგნის დარქმევა ამ ყველაფრისთვის, ცოტა სითავხედეა. ზარმაც მოსწავლეს რომ დავალების დაწერა ეზარება და ზეპირად მოვყვებიო, დაახლოებით ეგ ამბავია. ილაპარაკა ინტერვიუდ და მერე ტექსტად გაშიფრა.

[Matt · Rating 5 out of 5]

Compilation of articles by, and a conversation with, Rory Sutherland, where he discusses behavioral economics and how it applies to advertising/marketing. Full of witty aphorisms and funny insights... well worth a read!

[Steve Shepperson-Smith · Rating 5 out of 5]

Brilliant. Brilliant. Brilliant. Anarchic, witty, mind-bending a must read and a great introduction to both behavioural economics and the thinking man's Jeremy Clarkson.

[Ipek · Rating 4 out of 5]

The first half is an interview with Rory Sutherland - it was OK. The second half is articles of RS, they were pretty good especially if you are interested in marketing.

[Kevin · Rating 5 out of 5]

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