Digital Marketing: Strategy, Implementation and Practice

by Dave Chaffey

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Genres: Business, Nonfiction, Ebooks

698 pages, Paperback

First published April 2, 2012

Reviews

[Joel Valdez · Rating 3 out of 5]

As most textbooks, super full of theoretical concepts. Not that these are not important, but it could be incredibly boring. Also, if you have several years of experience in Digital Marketing, you won't find new things here. It's an incredibly well done and structured book (also big) that can perfectly serve as a reference or for someone who's starting in the field. Book design is amazing though.

[Hoc Digitalmarketing · Rating 4 out of 5]

 

Học phí Digital Marketing có đắt không? - FPT Skillking

Đào tạo Digital Marketing tại ➡️➡️ FPT Skillking được nhiều bạn trẻ yêu thích lựa chọn theo học. Học tại đây có chất lượng tốt nhưng học phí lại là vấn đề băn khoăn của nhiều người khi lựa chọn. Vậy học phí khóa học này tại FPT Skillking có đắt không? Thắc mắc này sẽ được làm rõ bên dưới, bạn đọc quan tâm xem ngay nhé.

Chương trình giảng dạy đào tạo Digital Marketing tại FPT Skillking

Chương trình đào tạo Digital Marketing tại FPT Skillking trải qua 2 năm học với 4 học kỳ chính. Trong thời gian học các học viên sẽ được tiếp cận với các kiến thức nội dung tiêu biểu như sau:

Học kỳ 1 tiếp cận với kiến thức nền tảng Social Media Executive và giúp các học viên sử dụng thành thạo các công cụ trên nền tảng này.

Học kỳ 2 học về các kiến thức SEO Executive, tìm hiểu về kỹ năng nghiên cứu, tìm kiếm, tra cứu dữ liệu chuẩn SEO. Trong suốt khóa học, học viên được thực hành xuyên suốt trên các nền tảng chủ yếu của Digital Marketing.

Học kỳ 3 học viên học tìm hiểu về các nguyên lý truyền thông Digital Marketing Executive. Bên cạnh đó còn kết hợp thực hành các kiến thức cao hơn so với kiến thức các học kỳ trước.

Học kỳ 4 học về Digital Marketing Expert giúp học viên biết các xây dựng, định vị thương hiệu Digital, biết cách lập kế hoạch truyền thông tổng thể,... Ngoài ra còn học nghiên cứu các mô hình doanh nghiệp hoạt động trong lĩnh vực Digital Marketing trên thực tế như Agency.

FPT Skillking - Đơn vị đào tạo Digital Marketing uy tín chất lượng

Những ưu điểm của chương trình đào tạo Digital Marketing tại FPT Skillking

Chương trình ➡️➡️ đào tạo Digital Marketing FPT Skillking có nhiều ưu điểm thu hút học viên theo học. Đó là:

Các kiến thức được giảng dạy bằng phương pháp Smart-lab thông minh kết hợp lý thuyết và thực hành. Điều này giúp học viên dễ ghi nhớ kiến thức học tập tốt hơn.

Học viên được học tập, học hỏi kinh nghiệm từ đội ngũ giảng viên giàu kinh nghiệm, có chuyên môn cao và nhiệt huyết với nghề.

FPT Skillking có môi trường học tập tốt với các trang thiết bị hiện đại, tiên tiến.

Chương trình học bao quát chủ yếu là thực hành.

Bằng cấp sau khi học xong có giá trị quốc tế trên nhiều quốc gia giúp người học có nhiều cơ hội tìm kiếm nghề nghiệp tốt nhất.

Cơ hội thăng tiến nghề nghiệp với ngành học Digital Marketing tại FPT Skillking

Vậy học phí đào tạo Digital Marketing FPT Skillking có đắt không?

Học phí Digital Marketing FPT Skillking có đắt không thì so với nhiều ngành học thì nó cũng đã cao hơn đáng kể chút ít. Tuy học phí cao nhưng chương trình đào tạo Digital Marketing lại sở hữu nhiều ưu điểm lợi thế. Những ưu điểm này sẽ giúp học tiếp nắm vững kiến thức tốt nhất và xây dựng nền tảng kỹ năng đầy đủ để phát triển tương lai nghề nghiệp ổn định, có mức lương cao.

So với các ngành nghề thông thường học phí giảng dạy Digital Marketing tại FPT Skillking cao hơn nhiều và dao động khoảng 16 - 17 triệu đồng/ 1 học kỳ. FPT Skillking luôn mong muốn đào tạo ra đội ngũ làm Digital Marketing tài năng, nhiệt huyết. Chính vì vậy mà nhà trường không lấy học phí làm nền tảng hoạt động giống như nhiều trung tâm giảng dạy khác.

Một lợi thế giúp học viên giảm học phí học tập đó là chính sách học bổng. Những học viên có thành tích tốt xuất sắc sẽ nhận được học học bổng và được hỗ trợ học phí trong suốt khóa học. Với chính sách này sẽ giúp tạo điều kiện tốt nhất để học viên theo học lâu dài và đạt được những ước mơ thành công trên con đường mình đã chọn.

Lời kết

Khi đã biết rõ học phí đào tạo Digital Marketing tại FPT Skillking sẽ giúp các bạn trẻ đam mê với ngành học này có thể lựa chọn một cách phù hợp. Học phí tại trường tuy có cao một chút nhưng với chất lượng giảng dạy tốt cùng với tiềm năng tương lai phát triển rộng mở của ngành học này sẽ mang đến nhiều lợi ích cho học viên. Qua đó, mỗi người sẽ tìm kiếm được một công việc ổn định, thăng tiến cao và nhận được mức lương hấp dẫn nhất.

 

[Chris Kachigian]

I've actually yet to read this book myself, however, I've heard great things from beginning-intermediate individuals interested in Digital Marketing such as myself.

What's the general consensus here? Do you guys think it's a valuable and insightful read?

Also — check out my student blog, https://kachigiandigitalmarketing.com/, and let me know what you think and how I can improve.

Thanks!

[Ale F]

let me read

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[Merry Eric · Rating 4 out of 5]

The book is good overall, but for me, I prefer the seventh edition, as This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting-edge companies such as ASOS, Spotify, Zalando, and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.

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If you are not ready to purchase a hard copy of this edition, you can obtain a digital copy here:https://www.guejmoul.com/2020/07/digi...

[Dina Dinker · Rating 4 out of 5]

I read this book as I also wrote a book on Digital Marketing Strategy. I found this book very useful to learn concepts. Could be more useful with some practical tips and tools. Good for a student. Many not be enough for a digital marketing professional.
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[Digital Agency · Rating 4 out of 5]

Digital Marketing: Strategy, Implementation, and Practice" is a must-have for anyone looking to build a strong foundation in digital marketing or enhance their existing knowledge. Dave Chaffey and Fiona Ellis-Chadwick have crafted an authoritative guide that balances strategy with actionable insights. Whether you’re a student, a professional, or an entrepreneur, this book will equip you with the tools to excel in the competitive world of digital marketing.

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