Win-Win Influence: How to Enhance Your Personal and Business Relationships

by Roger Ellerton

You can get anything in the world that you want, if you help somebody else get something they want.
—Zig Zigler

Whether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective.

Influence is critical in leadership, negotiation, teamwork, sales, resolving family issues and getting others to buy into your ideas. Follow and practice the concepts, tips and processes described in this book and improve your influence results with anyone in a manner that achieves a win-win outcome. The emphasis is on expanding your influence skills and results in everyday situations. For example, through this book, you will learn how to:

•Enhance your personal and business relationships.
•Create the career you want.
•Become a stronger negotiator.
•Enjoy the family life you desire.
•Create healthy work environments.
•Be who you choose to be.

Whether you realize it or not, you are constantly influencing other people’s thoughts. You do this through your actions as well as your inactions. One of the best, if not the best, communication models is neuro-linguistic programming (NLP), which forms a fundamental part of this book.

How important is the ability to influence others? No matter whether you are a businessperson, teacher, parent, stay-at-home spouse, employee or manager, dealing with people is probably the most important activity you undertake throughout the course of your day. A number of years ago, research sponsored by the Carnegie Foundation for the Advancement of Teaching and later confirmed at the Carnegie Institute of Technology discovered that even in engineering, about 15 percent of one’s financial success is due to one’s technical knowledge and about 85 percent is due to interpersonal skills.

If you are ready to be the difference that makes the difference in creating better results in your life, grab a copy and let’s get started!

148 pages, Paperback

First published June 23, 2012

About the author

For over thirty years, Roger has been helping individuals, from all walks of life and all ages to learn, to address challenges at work and at home and to get more of what they desire in life. He has accomplished this as a tenured faculty member at the University of New Brunswick, an executive in the Canadian federal government, a certified management consultant (CMC), a coach, a business, personal growth and NLP (neuro-linguistic programming) trainer and as an author and international public speaker.

He is the author of the highly successful book Live Your Dreams Let Reality Catch Up: NLP and Common Sense for Coaches, Managers and You and the co-designer and co-presenter on the audiotape series Change at the Speed of Thought!. He is a well-respected trainer, coach and public speaker; having been listed in the International Whos Who in Education. Roger delivers his trainings and presentations with humour, caring and a personal touch.

For over fifteen years, he has been - and continues to be - a student of personal development methodologies; thus transforming his own life and assisting others to do so as well. Roger is the founder and managing partner of Renewal Technologies Inc., a company providing management of change and personal growth consulting, coaching, public speaking and training services.
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Reviews

[MC Lessard · Rating 4 out of 5]

In his latest book on one of "the highest skills known to man," Ellerton provides a broad perspective on influence thereby quashing any misconceptions about the relevance of this topic for folks who thrive outside the business arena. With clarity and skill, he covers all the variables at play in moments of influence: the choice of words of the one influencing, the perspective of the one being influenced, knowledge of the needs and values of the self and other as well as the ability to promote 'product' benefits, to name a few. Throughout the book, easy-to-memorize acronyms, handy exercises, and well-chosen examples assist the reader to retain the valuable content for future application. Most importantly, Ellerton highlights the basic premise of mutual benefit that is required in situations of influence since only such a win-win philosophy could lead to lasting results, not to mention legal, ethical, and moral ones. "Win-Win Influence: How to enhance your personal and business relationships" is a must read for anyone who wants to leverage the power of influence for meaningful pursuits!