The Impact Factor: How Small Actions Change the World

by Ken McArthur, Ronda Del Boccio

How can one ordinary person change the world? You can impact millions in such a compelling that your ideas, products and services spread around the globe today. People will be touched by your message, become advocates of your ideas and spread them like wildfire. Impact reveals key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people and change the world. These stories of ordinary people with extraordinary success, illustrate vital strategies that enable you to create your own legacy. Few people know how you can touch millions of lives and have an impact on the way people think and act. Dream of having that kind of effect on others’ lives and then put this plan into action right now. If you want to make a real difference in peoples’ - Your ideas, products, and services must be noticed. - The news must be spread quickly. - Your projects must be sustainable over time. Discover very simple actions you can take today to ensure impact on a massive level. Impact delivers stories of ordinary people who have left their marks on the world. Be amazed to explore how you can change people's lifes today!

210 pages, Paperback

First published May 14, 2012

About the author

Ken McArthur, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone.

Selected by Fast Company as one of the 20 Most Influential People Online, Ken’s powerful call to action, “The Impact Manifesto: You Make A Difference Whether You Want To Or Not” was selected for publication by Seth Godin’s brainchild “Change This” which places his manifesto in the company of manifestos written by Seth Godin, Hugh MacLeod, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble.

Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes.

Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products.

Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet.

Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation.

Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.