Make It All About Them: Winning Sales Presentations

by Nadine Keller

Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics. This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.

Genres: Nonfiction

240 pages, Hardcover

First published December 7, 2012

Reviews

[Thomas Jr. · Rating 5 out of 5]

The principles of this book work. Which is the highest compliment I can give to a book on sales.

[Shamus Noonan · Rating 4 out of 5]

For those in sales, this is a great book to skim read. I picked up a few good pointers on how to create a killer PPT that will set yourself apart from the competition.