The Science of Serendipity: How to Unlock the Promise of Innovation

by Matt Kingdon

Innovation . The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn.  As Matt Kingdon argues in  The Science of Serendipity ,  it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation―bringing new products and services to market and helping organisations become more creative―Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, How do time-pressed executives go about taking risks? How do they prepare to see―and seize―opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes,  The Science of Serendipity  traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. F or 20 years, What If! has partnered with the world’s most successful, forward-looking companies―businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin ―to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.

Genres: Business, Design

256 pages, Paperback

First published January 1, 1900

Reviews

[S · Rating 4 out of 5]

Some clever stories on innovation which make it a worthwhile read. More businesses need to operate this way.

[Kristian Norling · Rating 5 out of 5]

Compulsory read for those interested in innovation in larger organisations. Very good, informative, hands on advice and features some good story telling too. I especially like that is written without any corporate business jargong.

[Darren · Rating 4 out of 5]

Honest and simple account of how to advance innovation in large organisations, filled with fun and relatable examples. A good read for anyone involved in or interested in innovation. It will spark you to want to act differently.

[Paulo Reimann · Rating 3 out of 5]

It is OK ... Big companies OK...not about start ups...

[Kevin · Rating 3 out of 5]

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