Contemporary Marketing

by Louis E. Boone, David L. Kurtz

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections

Genres: Business, Textbooks, Nonfiction, School

784 pages, Hardcover

Published January 1, 2013

Reviews

[Cydni Perkins · Rating 2 out of 5]

Well, it's a textbook. I always feel reluctant to rate a textbook based on entertainment value, but I really resisted this one especially and I had trouble getting through my class readings. It does include a lot of information, so it's probably effective for learning about marketing. Just that I hated it.

[Elizabeth · Rating 5 out of 5]

This was actually one of my favorite textbooks to read - the content was very engaging and easy to follow. It made homework assignments a lot easier. I wish more textbooks were presented in this format.

[SAJID KHAN · Rating 5 out of 5]

Very easy concepts

[Megan · Rating 3 out of 5]

My text for my marketing class. It seems pretty informational. A bit intimidating because of it's size-I wouldn't have thought a marketing book to be this big-esecially because it's just a general class.

[Anna · Rating 3 out of 5]

Nearly overwhelming with the amount of information contained within...but good lord, what a dry read. Hard to stay focused, even on a subject I enjoy.

[Anwar Ali · Rating 4 out of 5]

one of authentic and useful book on marketing for marketing students

[Stefu Smith · Rating 2 out of 5]

Finished this up for my Marketing class. Good concepts, drab reading.