Media Audiences: Effects, Users, Institutions, and Power

by John L. Sullivan

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

280 pages, Paperback

First published October 23, 2012

Reviews

[Mariam Khan · Rating 2 out of 5]

I wish this book had more visuals. The writing could be better with more relevant modern day examples