Introduction to Sociology

by George Ritzer

Join the conversation with one of sociology′s best-known thinkers. It′s the 21 st century and the world is changing. Today′s students have instant access to anyone, anything, anywhere, anytime. They want to be enlightened, entertained, and informed on their terms. They want to be shown the relevance of the introductory sociology course to their lives. Who better than George Ritzer, one of sociology′s best-known thinkers, to do just that? While providing a rock-solid foundation of sociology, Ritzer illuminates traditional sociological concepts and theories, as well as some of today′s most compelling social globalization, consumer culture, and the internet. As technology flattens the globe, students are challenged to apply a sociological perspective to their world. Ritzer brings students into the conversation by bridging the divide between the outside world and the classroom.

Genres: Sociology

792 pages, Paperback

First published September 5, 2012

About the author

George Ritzer is Distinguished University Professor at the University of Maryland. He has named at Distinguished-Scholar Teacher at Maryland and received the American Sociological Association’s Distinguished Contribution to Teaching Award. Among his academic awards are an Honorary Doctorate from La Trobe University, Melbourne, Australia; Honorary Patron, University Philosophical Society, Trinity College, Dublin; and the 2012-2013 Robin William Lectureship from the Eastern Sociological Society. He has chaired four Sections of the American Sociological Association- Theoretical Sociology, Organizations and Occupations, first Chair of Global and Transnational Sociology, and the History of Sociology.
His books have been translated into over twenty languages, with over a dozen translations of The McDonaldization of Society alone.

Reviews

[Hao Ca Vien · Rating 3 out of 5]

An introduction to the sociological view of life. Heavy points in consumerism and McDonaldization.