2.75 stars.
Here's the thing: It wasn't necessarily a bad story. It was actually pretty interesting, and the pacing moved along nicely. My issue, like others', is that it feels like a first draft. I'd be surprised if a professional editor actually looked this over before it was published. Dear authors and publishers of the world: Just because a book is only being released in e-book form, does not mean that you can skimp on, to name a few things: grammar, typos, spelling, sentence structure, consistent verb tensing, and pretty much everything else that is the editor's job to fix when the author screws up. Another issue I had, was the impression that each character had the same 'voice'. The four hundred year old vampire and brilliant college graduate should not speak the same way as the high school student, or the unmotivated, less-educated fork lift driver who slept through all of his high school classes. Characters should each have a distinctive voice and speaking pattern. Most times, it felt like the author just put conversations/banter into the story, and just tacked on a character's name to it. They were all pretty interchangeable, which is unfortunate. I believe that they had some potential.
Don't get me wrong, there were quite a few parts that made this story worth finishing. Unfortunately, they're not the parts that were fleshed out or elaborated on. For instance, Alex's heritage. I didn't pay much attention to the lack, because I thought this was a continuing series. Now that I know it's a standalone, I feel somewhat cheated. I'd much rather have had that story line developed than read, for the thousandth time, about how omgsuperfoxyhot Cindy is. Alex loves her and wants to jump her bones; we get it. Now please continue the story line.
Like I said, the pacing was good. Things moved along at a readable pace, and I finished this one in a couple of hours. It's pretty much the polar opposite of the last series I read ("Daughter of Smoke & Bone"), where I spent ages rereading and perseverating on phrases or paragraphs, and even whole sentences, because the writing was practically poetic. Whereas this book was basically prosaic. Now, I may be extra picky, because I was less than 24 hours off of that series, which was easily five stars, but this one just didn't do much for me. Maybe if he had continued it into an actual series, and hired a decent editor, it could have reached its potential. I liked the story line itself, and I saw sparks of intrigue in various characters, including the main ones, but as it is now, it reads a lot like the first draft, which is never even remotely ready for publication.
I don't read the majority of UF because I want deep, mysterious story lines and writing that will haunt me and make me furious and petulant as I fall to my knees and cry out to the universe, "Why can't I write like that?!" However, I do expect a certain level of writing and editing skill, which I did not experience with this story. It's better than some UF I've read, but it falls short of my expectations.