Discover the biblical view of entrepreneurship and how it can be used to create and innovate businesses in Africa with Njamba Kapalu's ground-breaking book. With this book, readers can uncover the power of the cultural mandate and God's instructions to learn how to create sustainable businesses. They will learn how to form a team, handle money, market products, manage wealth, and provide great customer service while honouring God and loving the community.
Benefits of this book
Unlocking the power of the cultural mandate and God's instructions to learn how to create sustainable businessesForming a team that leverages strengths and God-given talentsInfusing Godly principles and discipline into businessUnderstanding the 4ps of marketing through the lens of an African consumerManaging wealth while being aware of cultural norms and family expectationsWhat's included in the
Tips on product creationTips on family successionTips on pricingTips on marketing Tips on customer serviceMistakes to avoid around managing moneyThis book is a call to men and women of the faith to build businesses with a biblical foundation - honouring God and showing love to the community they serve.
The book effortlessly captivates readers, making it an exceptionally easy read. It earns an additional star for successfully completing a substantial project. The assignment's magnitude becomes apparent as the author grapples with the challenging task of navigating the book's broad scope.
However, the book is not without its drawbacks. One notable issue is the lack of a clearly defined target audience, coupled with unresolved questions raised throughout the narrative. The book seems to cater to individuals at various stages – those aspiring to start a business, those already in the entrepreneurial realm, and those seeking a comprehensive business worldview. Juggling these diverse audiences, however, results in unmet needs and desires, leaving each group with lingering uncertainties.
Moreover, the book introduces pressing questions about the purpose and ultimate goal of business. While stakeholders are identified, a definitive hierarchy is implied but not explicitly provided, leaving readers to wonder about crucial aspects of the business's structure and dynamics. These unanswered questions contribute to a sense of ambiguity that persists throughout the book.
It is only upon reading this book that I noticed the level of sinful divide I had between my Christianity and my work. This book not alone made me aware of this but the author does a great job of giving advice on how to patch this hole in your business practices all while giving encouragement to get involved in the entrepreneurial landscape.
A practical book for ANYONE with entrepreneurial aspirations!