Lindlof and Taylor give a high-level introduction to communications theory and how it has developed over time, along with the states and development of its many subfields, and then dive into a somewhat more detailed look at the methods for conducting qualitative research in the communications field. These methods include ethnography, document/text analysis, interviews, and focus groups. The final portions of the book look at how to conduct data analysis (categorization and coding) and the report-writing process.
I found the first two chapters both high-level/lacking in detail and extraordinarily dense reading. While I see the importance of opening this book with some theoretical grounding, reading this information was almost useless, and only rendered useful to me by using it as a jumping off point to read much deeper about communications theory. I wouldn't recommend the chapters here as someone's first grounding in theory before taking on a qualitative research project!
The subsequent chapters, though, were very useful and full of specific examples to follow up on. The chapters on ethnography and interviews were particularly insightful. I thought the chapter on data analysis and interpretation could have been clearer with more concrete examples of what exactly identifying categories and codes entails - for me, real examples are part of how I learn.
I did find a little gem in that chapter though that helps explain the process, as well as the reason why conducting qualitative research in the first place is so attractive and important:
"The last couple of decades have seen advances in making qualitative analysis more explicit, trustworthy, and transparent. This in no way negates the role of serendipity in the process. A major strength of qualitative research remains its wonderful blend of strategic mindfulness and unexpected discovery."
Themes: communications, theory, qualitative research, interviews, writing, interpreting data, research methods, textbook