The ADDIE process is past its prime. It was developed long before Agile and other iterative processes that have introduced greater efficiencies in design and development, fostered more creativity, and addressed effective stakeholder involvement. Leaving ADDIE for SAM introduces two new concepts SAM, the Successive Approximation Model, and the Savvy Start. Together, they incorporate contemporary design and development processes that reduce the complexity of instructional design and development, yielding more energetic and effective learning experiences. This book is a must-read for all learning professionals who have a desire to let go of outmoded methodologies and start creating better, faster training products today.
Michael Allen is a pioneer in the industry of e-learning and is the CEO of Minnesota-based education technology company Allen Interactions. With nearly 45 years of professional experience in the academic and corporate sectors, Michael Allen is a true expert in developing, teaching and marketing online interactive learning systems. He is a seasoned writer, a professional conference speaker and has received recognition for being a learning industry leader. He recently received ASTD’s "Distinguished Contribution to Workplace Learning and Performance Award" and the 2012 "Ellis Island Medal of Honor" from the National Ethnic Coalition of Organizations (NECO) Advisory Committee. Michael holds both M.A and Ph.D. degrees in educational psychology from Ohio State University and is also an associate professor at University of Minnesota Medical School in the Department of Family Medicine and Community Health. In addition, he is the author of 8 books relating to the topic of e-learning.
This book outlines a reductionist approach to instructional design that is pretty much common sense and probably pretty close to what most sane and rational people had already been doing. There are some good nuggets of wisdom in here for sure, but nothing earth-shattering.
A well-organised and written book detailing how the Successive Approximation Model works in practice. I'm still not convinced that SAM is different from ADDIE so much as one of many ways to do ADDIE, because ADDIE is a very general description of the phases that any L&D project will naturally go through.
ADDIE can be a bit inflexible and thwart the instructional design process by overemphasis on analysis. This book gives a good overview of why even modified ADDIE should be abandoned for a much more flexible approach such as that contained in SAM and SAVVY. If you are looking for a how to manual of these approaches you might want to try another book but this book provides a good overview of these newer approaches.
Read for class with Allen Academy: Leading Agile eLearning Development. Great class, book has good practical tips on iterative design and development for eLearning projects. Applicable to instructor-led course development as well. I think it was helpful to read this as part of homework with a class or other professional development setting or personal network group as opposed to on your own.
Solid re-visioning of the learning development model. It doesn't revolutionize the process as much as take ADDIE - the traditional model - and package it into a process that's more aligned with the urgency and short shelf-life of most learning today. Well done.