Multicolour

by Victionary (Editor)

Our eyes are naturally attached to colours. Individually, colour elicits an incredibly broad range of emotions and responses in human. In profusion, they become a new vocabulary with distinct sensations, dependent on the context and use.

Looking at visual communication solutions based on a rich palette, PALETTE No.2: Multicolour amasses a hoard of identity systems, stationery, art direction, installations and environmental graphics that feature a blend of colours in one place. Through the colourful showcase, the title lends a striking perspective to what makes colour a practical and powerful tool to simplify ideas and catch people’s eyes from near and afar.

Multicolour is the sequel of Black & White from viction:ary’s colour-themed series, PALETTE, at the other extreme.

Genres: Design, Art

255 pages, Paperback

First published October 1, 2012

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.

Reviews

[Sam Farman · Rating 4 out of 5]

I read this in bed last night. It's a quick read -- extremely light on text, with a surprising number of spelling and grammar quirks. Of course, the pleasure of this book for me lay in its visual appeal, particularly the last section featuring a vividly painted car park installation, a rainbow-hued school in Paris and even a cheery bank building in Japan, which left me wishing that my little area of the world could show a bit more enthusiasm for brightening up its public spaces. A quick flick through the book is enough to satisfy my sweet tooth for eye candy.

I'll be flipping through and dipping into this book again whenever my world starts to feel a bit dull.